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EMSI In The News
At one time or another we all probably have dreamed about what we could accomplish if we had unlimited resources.
Of course, for most of us the “unlimited resources” situation never progresses beyond that dream stage.
But maybe that doesn’t always matter. read more…
I’ve found that sometimes even clients who are enthused about their social media campaigns aren’t always clear on what to expect from them.
Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply with social media marketing, and that leaves them puzzled. read more…
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months.
I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. Instead I meandered through the year, depending on good fortune rather than good planning. Click here to read more.