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EMSI In The News
Something I still hear from many clients is they’re excited about appearing in the traditional print version of a publication, but they’re not quite as thrilled about articles that appear online.
Perhaps their reaction is only natural. Most of us grew up with traditional print playing a role in our lives. The local newspaper printed a photo of your Little League baseball team or your piano recital, and your mother proudly clipped it out and displayed it on the refrigerator or tucked it into a scrapbook. read more…
We always like to share good news with each other here at EMSI, so I was overjoyed to hear that another one of our clients – a financial professional – has been having a stellar print campaign.
But his situation also got me to thinking. What’s been the key to his success and is there a lesson there for others trying to land print coverage? read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.