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EMSI In The News
Someone recently posed a question to me that is definitely worth sharing because it’s a subject that comes up from time to time and applies to everyone trying to promote their personal or business brand.
This person knew that an array of marketing options exist – social media, radio shows, print media, a book, TV, public speaking – but he wanted to get right down to the nitty-gritty.
Of those many possibilities, he asked, which is the one that would be best for his branding goals? read more…
One of the things I encourage people to do – and which we at EMSI regularly do on behalf of our clients – is to tie their message to what’s happening in the news or what’s trending on social media.
It’s a great strategy for promoting your personal or business brand and under the right circumstances can work extremely well. For example, if you’re a CPA, you could offer tips on how to take advantage of a new change in the tax code. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.