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EMSI In The News
I’ve found that sometimes even clients who are enthused about their social media campaigns aren’t always clear on what to expect from them.
Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply with social media marketing, and that leaves them puzzled. read more…
Social media has been a critical piece of the brand-building puzzle for so many years now that you’d think its value no longer needs explaining.
Yet every time I think we’ve reached the point where explanations are unnecessary, something occurs that reminds me that maybe that moment hasn’t arrived just yet. read more…
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months.
I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. Instead I meandered through the year, depending on good fortune rather than good planning. Click here to read more.