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EMSI In The News
An otherwise quiet Friday in our office quickly ratcheted up to high-alert level this past week when a major news story broke and journalists from far and wide pounded on our doors – or at least our email inboxes!
Just like that, our print-campaign team was extraordinarily busy – and extraordinarily thrilled! We happened to have the right client for the right moment – and soon he was just as busy as we were, fielding media questions with professional aplomb. read more…
Everyone’s favorite kite-flying and stove-making founding father, Benjamin Franklin, once said that it takes many good deeds to build a good reputation, but just one bad deed to lose it.
And, to my knowledge, Ben never even encountered the internet!
He definitely was on to something, though, and what was true way back in the 18th century is perhaps even more so here in the 21st! read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.