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EMSI In The News
It’s hardly a secret that, if you’re promoting a brand, a great tool at your disposal is all the social media sites that have sprung up over the last several years and continue to flourish, such as Facebook, Twitter, LinkedIn, Instagram and others.
But, as I hope everyone also knows by now, it’s easy – much too easy – to make brand-damaging mistakes on social media if you’re not careful. Big mistakes!
In fact, if your aim is to promote your brand successfully, you shouldn’t even attempt social media without a carefully planned strategy. The willy-nilly approach won’t do it, and you even could end up in worse shape than before you started. read more…
One piece of PR advice that I have shared with clients over the years is that they need to take advantage of every media opportunity they possibly can no matter how big or small.
Why? Because the media follow the media – or in more generic terms, one thing leads to another!
Here’s what I mean: Members of the media routinely check what topics other members of the media are reporting about and who they are using as sources. If they see that some other media outlet has made use of your expertise, they are more likely to view you as credible and someone they might want to turn to as an authority on your subject. read more…
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months.
I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. Instead I meandered through the year, depending on good fortune rather than good planning. Click here to read more.