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The PR Insider
EMSI In The News
It’s hardly a secret that the print media has undergone a drastic evolution in recent years – and generally not for the better in the eyes of anyone who always enjoyed picking up the morning newspaper off the driveway to go with their cup of coffee.
The latest gloomy news happened just this month when Gatehouse Media, which owns more than 120 newspapers across the country, announced it was offering buyouts to some employees and layoffs could follow. read more…
Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got around to asking about this related term “social proof” they had heard so many people talking about.
Just what in the world is social proof?
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months.
I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. Instead I meandered through the year, depending on good fortune rather than good planning. Click here to read more.