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EMSI In The News
Did you log into Facebook today? Or did you find something else to do to occupy your time?
Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued this week to see a USA Today article that reported some people are spending less time on Facebook, whether it’s because they are weary of encountering arguments about politics or they just want more time in the real world. read more…
I’m excited to share this news with you!
For the past few months I’ve been in negotiation with Advantage Media Group|Forbes Books, to acquire EMSI. Finally, on Monday, January 29th, we signed the papers and our new company name is now officially News & Experts.
EMSI with its News & Experts division (our face to the media) has been “my baby” ever since I launched it 28 years in 1990. It’s my legacy in a way and it’s always been my desire to build the brand bigger and stronger so our work can positively impact more people. This acquisition allows that growth and expansion to happen in a way that was truly beyond my wildest dream. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.