Gaining credibility is one of the greatest benefits of getting coverage in the media. In P.R., we tell people this so often it becomes like a favorite song sung over and over again – eventually, you don’t think much about the words, you just sing them.
Which is why I enjoyed this real-life consumer experience our marketing director, Will Candler, had recently. It breaks down how all of us – as consumers – unconsciously use publicity when evaluating whether or not to do business with a company or individual. Read more →