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Featured Articles


Use Facebook to Your Advantage for Social Media Marketing – Despite the Changes

It seems nothing changes faster in social media marketing than the big social media platforms – Facebook, Twitter, Google+. No sooner do we figure out how to best market a product or promote a business than they change the rules!

That’s been especially true for Facebook, which had to find new ways to make money after going public two years ago. Twitter has also been making changes since its IPO in November, but most of them – like tagging people and uploading multiple photos – are geared toward user friendliness. Even Google+, owned by Google, which went public way back in 2004, is constantly tweaking.
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Timely Tips and Advice

Marketing
  • How A Pie In The Sky Idea Became RealityMarch 25, 2014, 8:42 am

    Marketing Efforts Soar When You Think Outside the Box A prospective new client for us at EMSI had big plans for March 14 – National Pi Day. Patrick Walsh, CEO of AirSign Aerial Advertising, had teamed up with Ben Davis, the artist known as ISHKY, to create a surprise spectacle in the skies over the [...]

  • How to Grow Your Public Speaking BusinessMarch 11, 2014, 10:43 am

    Spring and summer are busy times for booking professional public speakers. Businesses and industries are planning conferences, trade shows and training events. Colleges and universities are looking for commencement and motivational speakers. Are you hoping to receive some of those invitations? If so, what are you doing to ensure you’ll appeal to the organizations seeking [...]

  • To Get Folks Talking, Strike an Emotional ChordFebruary 18, 2014, 11:21 am

    3 Qualities of Successful Publicity I’m constantly entertained by the creativity businesses display as they seek publicity to keep their name in front of audiences and build their brand. While some efforts are more successful than others, invariably the best ones remind us that we need to think beyond the obvious. To get people talking [...]

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Book PR
  • Using Social Media to Boost Book SigningsApril 8, 2014, 2:26 pm

    Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not [...]

  • 3 New Do’s for Marketing Your BookFebruary 25, 2014, 9:53 am

    Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival. Preparing for this event got me thinking about how much both book publishing and publicity have changed since 1990, when I began representing authors. With the rise of the Internet, new rules developed and strategies evolved – [...]

  • How to Hire a GhostwriterNovember 12, 2013, 10:33 am

    No Time to Write a Book to Market Your Business? Ghostwriters Can Help. When I speak at conferences, I’m continually surprised by the concerns I hear from attendees who realize that writing a book will help grow their business: “How would I know where to begin?” “Don’t I need to be a writer to write a book?” [...]

- Read More In Book PR

TV
  • How to Avoid Wardrobe Malfunctions and Other Live TV ‘Oops!’April 6, 2012, 10:59 am

    Article at a glance: Even the pros occasionally stumble on live TV If it happens to you, smile and keep talking. Be conscious of your body movements. It’s bad enough when you stick your foot in your mouth at a dinner party or walk out of the office bathroom with the back of your dress [...]

  • Want to Make Sure the TV Cameras Love You?February 16, 2012, 10:37 am

    Let’s face it – we think TV, we think celebrity. It’s exciting. Ever spot the anchor from your local TV newscast dining in the same restaurant as you? Did you grab your companion’s arm, point, and say, sotto voce, “Look!” (Yes, I’m guilty, too.)

  • Getting Results: How Timing and Creativity Can Get You BookedJuly 13, 2011, 3:09 pm

    Just last week, I showed you an interview I did with Lisa Hess, our TV campaign manager, about a typical day in her life here at EMSI. In it, we learned a lot of the different things she does in order to get our clients booked. Although I can always count on Lisa to arrange good TV bookings each week, last week she outdid herself with 4 national TV appearances and 5 local TV appearances on network affiliate stations. So I thought it might be helpful as a follow-up to share with you how she got these bookings.

- Read More In TV

Radio
  • Talk Radio’s One of the Best Values for PublicitySeptember 11, 2013, 1:09 pm

    One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled. It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for [...]

  • Tips For Giving A Great Radio InterviewJune 4, 2013, 10:24 am

    3 Tips to Wow Your Talk Radio Audience I have a favorite new talk show to tune into on weekday evenings, and I’m not saying that simply because the host is EMSI’s own Alex Hinojosa. (Although that certainly doesn’t hurt!) Alex, our vice president of media operations, has an extensive background in radio. He worked [...]

  • How to Get Publicity from Talk RadioApril 16, 2013, 11:50 am

    I’ve gotten back into hosting a talk radio show and giving interviews, and the experience takes me back – way back! – to how I started EMSI Public Relations in the first place. I was, and still am, a huge talk radio listener. It’s educational, entertaining, and the most open of the mainstream media to [...]

- Read More In Radio

Print
  • A Crash Course in Crafting Press ReleasesJanuary 7, 2014, 10:15 am

    People often express confusion about press releases – when to use them and what information to include. They can be a helpful tool, and they’re not difficult to write once you know how. So I thought I’d offer PR Insider readers a little Christmas gift today: tips from a veteran journalist on writing effective press [...]

  • NYT Editor’s Tips for Publishing Your Op-EdNovember 19, 2013, 12:17 pm

    Did you know that New York Times news assistants read every single op-ed piece submitted to its website by readers? That’s amazing – they must get hundreds every day! I learned that and so much more from an article published recently by the paper’s op-ed editor, Trish Hall. She takes readers on a behind-the-scenes tour [...]

  • Journalists Share 6 Ways You’ll Kill Their InterestOctober 15, 2013, 9:34 am

    It’s always nice to receive emails from journalists thanking us for the content we send them. EMSI has a different approach to publicity than most other PR firms – for one thing, we don’t believe in press releases as a primary tool for pitching the media. Hearing from journalists who appreciate our ready-to-publish articles is [...]

- Read More In Print

Social Media
  • Use Facebook to Your Advantage for Social Media Marketing – Despite the ChangesApril 15, 2014, 1:44 pm

    It seems nothing changes faster in social media marketing than the big social media platforms – Facebook, Twitter, Google+. No sooner do we figure out how to best market a product or promote a business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money [...]

  • Using Social Media to Boost Book SigningsApril 8, 2014, 2:26 pm

    Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not [...]

  • Why Buying Social Media Followers Can Hurt YouApril 1, 2014, 10:31 am

    If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit – Twitter followers $2.99 per 1,000″ Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, so a large audience conveys clout and credibility. It’s also an endorsement [...]

- Read More In Social Media

Web
  • 4 Tips to Increase Your Search TrafficFebruary 12, 2014, 11:01 am

    I often write – and talk! – about the tremendous visibility and credibility that comes with exposure in the print media. That has increased exponentially in the past 15 to 20 years as just about every publication now publishes online as well. Exposure in your hometown paper automatically becomes exposure online in most cases. There [...]

  • How YouTube Videos Can Boost Your Website TrafficDecember 26, 2013, 11:45 am

    When I’m asked great questions about marketing, I enjoy sharing them – and the answers – here. I figure if one person asks the question, there are probably a lot more who’ve thought of asking the same thing! Here are two recent ones: What is the best way to use YouTube – have a channel [...]

  • Tips for Getting Recipients to Open Your EmailOctober 29, 2013, 10:40 am

    Email has become one of the world’s favorite marketing tools, but it’s a big flop if you can’t get your recipients to open the mail! People decide in seconds whether or not to click, quickly weighing a number of factors based on what the subject line says and, secondarily, who sent the mail. A recently [...]

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