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EMSI In The News
The holiday season is fast approaching, which means I’ll soon start hearing the question that’s almost as much an annual tradition around here as turkey and pumpkin pie.
Is it pointless to launch a publicity campaign this time of year?
Those who ask usually are operating on some variation of this theory: Many people take time off during the holiday season, so folks in the media must do the same. read more…
Something I still hear from many clients is they’re excited about appearing in the traditional print version of a publication, but they’re not quite as thrilled about articles that appear online.
Perhaps their reaction is only natural. Most of us grew up with traditional print playing a role in our lives. The local newspaper printed a photo of your Little League baseball team or your piano recital, and your mother proudly clipped it out and displayed it on the refrigerator or tucked it into a scrapbook. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.