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Everyone has a PR misstep every now and then, but few brands have experienced the kind of unmitigated publicity disaster that United Airlines has dealt with the last couple of weeks.
Certainly, I hope you haven’t.
By now I’m sure you and nearly everyone you know have seen that viral video of a United Airlines passenger getting yanked out of his seat by police, his face smashing into the armrest in the opposite row. Other passengers, clearly mortified, aimed their smartphone cameras at the ordeal. read more…
After all these years of writing and speaking about the ROI of publicity, I still sometimes hear from people who say they had a great publicity campaign but “it didn’t work.” They were disappointed that they didn’t get the increased sales of their products, books or services they hoped for.
If they really had a great publicity campaign, they would have gotten media coverage that boosted their visibility and added to their credibility. That’s the true ROI of publicity.
What “didn’t work” is actually what occurred at their point of sale. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.