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EMSI In The News
I’m going to guess that if you wanted to track down the origin of consumer complaints, you would end up somewhere around the very first time humans got together to trade goods and services.
Being unhappy with a transaction is a universal feeling – and was probably just as frustrating thousands of years ago as it is today! We’ve all been there at one time or another; all that’s changed is how we go about reporting our dissatisfaction.
Over the years, we’ve tried mail. We’ve tried the telephone. We’ve tried email.
But more and more these days, consumers are turning to social media as a favored route for grumbling about products or services that didn’t measure up to their expectations.
This week three articles came across my desk that resonated with me because they reinforce, and state beautifully, some of the things that we at EMSI have been saying about the value of social media for quite awhile now.
These articles were such an inspiration that I nearly decided to burrow through old PR Insiders that touched on the same topics, and update what I wrote before as a reminder about why social media needs to be a part of your marketing efforts.
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months.
I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. Instead I meandered through the year, depending on good fortune rather than good planning. Click here to read more.