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The PR Insider
EMSI In The News
A big part of the publicity game is attracting the attention of the media and persuading them to interview you.
But what happens when you’ve been successful in getting the media to look your way, only to find yourself wide-eyed, nervous and murmuring, “What now?”
Governors, mayors and assorted movie stars and athletes are accustomed to talking with reporters, so they generally know what to do and what not to do in such encounters.
The average person doesn’t have the same track record, so when they finally land an interview they can unintentionally sabotage their relationship with the reporter before it gets off the ground. read more…
One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential.
While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on their op-ed pages. The New York Daily News and Newsmax, for instance, have published many articles written by our clients. In some cases, these articles have drawn the attention of other media, leading to more exposure for our clients. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.