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EMSI In The News
Social media sites have become a powerful way to market your brand, but anyone who follows the news is aware they present pitfalls as well.
Companies end up apologizing over ill-advised tweets. Individuals create controversy with Facebook posts they thought were innocuous – or perhaps knew would be controversial but didn’t anticipate just how controversial.
Recently, I was speaking with a couple of old-school marketers who have a great track record of success, but are beginning to find that many of their old tricks no longer work as well.
For example, in the past they had made great use of advertorials – those full-page newspaper advertisements that are designed to look and read like a news article – but because of the decline of the print industry they weren’t experiencing the same return on investment they once did.
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months.
I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. Instead I meandered through the year, depending on good fortune rather than good planning. Click here to read more.