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EMSI In The News
What’s one of the first things you do when you want to learn more about a new store that opened in town or to research a financial professional a friend recommended?
If you’re like me, you go in search of a website. Today of course most people realize that whether they’re running a business, operating a professional practice, selling their product, promoting their book or building their brand, they need an effective website.
Like many of you, I’m excited about 2017 and the possibilities for another successful year.
To achieve that success all of us need to be looking for ways we can improve, and over the years I’ve noticed that one extremely important area where people can improve is in the design on their websites and on their social media platforms.
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.