I talk to a lot of business owners and authors who don’t “get” social media.
A year or two ago when I’d speak with them, most were quick to say they didn’t understand it and didn’t need to.
Today what I hear is: “I know I’m supposed to be doing that, so I have a Facebook account.” Or, “Yeah, I’ve got my teenaged nephew taking care of that.”
Unfortunately, simply posting occasional announcements about upcoming sales or telling people why they should use your service or read your book is not social media marketing and it’s not helping you. In fact, if that’s all you’re doing, it could be hurting you!
What’s worse, you’re not taking advantage of what could become the most powerful tool in your marketing arsenal. Why? Read more →