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EMSI In The News
Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got around to asking about this related term “social proof” they had heard so many people talking about.
Just what in the world is social proof?read more
By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition.
But social media can do even more than that! It’s also a vital tool for keeping your reputation shiny at a time when anyone can take to the internet and write a scathing report of their interactions with you – whether fair or not. read more…
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months.
I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. Instead I meandered through the year, depending on good fortune rather than good planning. Click here to read more.