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EMSI In The News
When their teams enjoy a great day on the gridiron, football players love to celebrate with high fives and end zone dances. I can happily report that our team isn’t much different when we experience wonderful successes in the media for our clients!
And, we’ve had plenty of reason to dance around our office these past few weeks! We’ve been celebrating because some of our clients have appeared in such major publications as the New York Times, Forbes, Wall Street Journal, USA Today, Parade magazine and others of this caliber. read more…
Everyone has a PR misstep every now and then, but few brands have experienced the kind of unmitigated publicity disaster that United Airlines has dealt with the last couple of weeks.
Certainly, I hope you haven’t.
By now I’m sure you and nearly everyone you know have seen that viral video of a United Airlines passenger getting yanked out of his seat by police, his face smashing into the armrest in the opposite row. Other passengers, clearly mortified, aimed their smartphone cameras at the ordeal. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.