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EMSI In The News
Fairly often when I talk about social media and its role in a PR and marketing effort, people ask me this question: If I invest my money in social media marketing, how many leads will I generate or products will I sell?
Whenever I get this question, it hits home that there’s a fundamental misunderstanding about what social media marketing is – or is not. As I try to explain, what social media does most effectively is create brand recognition and keep your name in front of the people you’re trying to reach. And, of course, through that process it should definitely have an impact on your sales. But it can also be an unseen impact, not just direct-response sales or leads. read more…
Anyone who tunes in to television news is familiar with those moments when the anchor announces dramatically that “we are now going live” to a reporter who’s on the scene of whatever extraordinary event has grabbed the attention of the news crews.
But in all your years of watching such broadcasts did you ever imagine that one day you might have the ability to “go live” with your publicity efforts? Well, that day has arrived (which could mean that flying cars and robot maids aren’t far behind). read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.