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Featured Articles


Why Q4 Publicity is Critical to Your Bottom Line

Labor Day is right around the corner and, while the barbecue lover in me thinks only of ribs on the grill, my inner businesswoman is saying, “Fourth quarter, dead ahead!”

I like to get a running start planning for the all-important Q4 for a number of reasons. For one, it’s our last opportunity to hit sales Read more →

Timely Tips and Advice

Marketing
  • Why Q4 Publicity is Critical to Your Bottom LineAugust 26, 2014, 10:41 am

    Labor Day is right around the corner and, while the barbecue lover in me thinks only of ribs on the grill, my inner businesswoman is saying, “Fourth quarter, dead ahead!” I like to get a running start planning for the all-important Q4 for a number of reasons. For one, it’s our last opportunity to hit […]

  • 3 Easy Tips for Getting Yourself PublicityJuly 1, 2014, 10:42 am

    Last week, we received this email from a journalist: “I have to tell you how grateful I am that you send these articles!  I am down from a three-person office to just me!!! These articles help me keep the magazine looking good!” We’ve been getting more and more notes like that in recent years as […]

  • Does PR Influence Your Sales?June 17, 2014, 3:24 pm

    In almost every conversation I have with prospective clients, I’m asked, “How many sales can I expect from this campaign?” Or I’m told, “I’ll know you’re successful when I see a big jump in sales.” That’s an expectation PR professionals are used to hearing; it comes from the biggest boardrooms and the smallest mom-and-pop shops. […]

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Book PR
  • Using Social Media to Boost Book SigningsApril 8, 2014, 2:26 pm

    Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not […]

  • 3 New Do’s for Marketing Your BookFebruary 25, 2014, 9:53 am

    Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival. Preparing for this event got me thinking about how much both book publishing and publicity have changed since 1990, when I began representing authors. With the rise of the Internet, new rules developed and strategies evolved – […]

  • How to Hire a GhostwriterNovember 12, 2013, 10:33 am

    No Time to Write a Book to Market Your Business? Ghostwriters Can Help. When I speak at conferences, I’m continually surprised by the concerns I hear from attendees who realize that writing a book will help grow their business: “How would I know where to begin?” “Don’t I need to be a writer to write a book?” […]

- Read More In Book PR

TV
  • publicity, local, PR, TV, marketing, interviews, how to, tips, Public RelationsFind Great Publicity on Local TV StationsMay 6, 2014, 9:27 am

    I often emphasize the need for a multi-media approach to public relations: getting your message out on at least a couple of the traditional media (radio, print, TV) that your target audience is using while also building your social media marketing. But people sometimes tell me, “I just don’t have time for lots of radio […]

  • How to Avoid Wardrobe Malfunctions and Other Live TV ‘Oops!’April 6, 2012, 10:59 am

    Article at a glance: Even the pros occasionally stumble on live TV If it happens to you, smile and keep talking. Be conscious of your body movements. It’s bad enough when you stick your foot in your mouth at a dinner party or walk out of the office bathroom with the back of your dress […]

  • Want to Make Sure the TV Cameras Love You?February 16, 2012, 10:37 am

    Let’s face it – we think TV, we think celebrity. It’s exciting. Ever spot the anchor from your local TV newscast dining in the same restaurant as you? Did you grab your companion’s arm, point, and say, sotto voce, “Look!” (Yes, I’m guilty, too.)

- Read More In TV

Radio
  • Why Talk Radio May Be Your Best Bet for PublicityAugust 19, 2014, 9:26 am

    What’s the most effective traditional medium for getting publicity to promote your business or service? That depends on your audience and your message. You may find more of your target demographics among magazine readers than TV audiences,

  • Talk Radio’s One of the Best Values for PublicitySeptember 11, 2013, 1:09 pm

    One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled. It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for […]

  • Tips For Giving A Great Radio InterviewJune 4, 2013, 10:24 am

    3 Tips to Wow Your Talk Radio Audience I have a favorite new talk show to tune into on weekday evenings, and I’m not saying that simply because the host is EMSI’s own Alex Hinojosa. (Although that certainly doesn’t hurt!) Alex, our vice president of media operations, has an extensive background in radio. He worked […]

- Read More In Radio

Print
  • A Crash Course in Crafting Press ReleasesJanuary 7, 2014, 10:15 am

    People often express confusion about press releases – when to use them and what information to include. They can be a helpful tool, and they’re not difficult to write once you know how. So I thought I’d offer PR Insider readers a little Christmas gift today: tips from a veteran journalist on writing effective press […]

  • NYT Editor’s Tips for Publishing Your Op-EdNovember 19, 2013, 12:17 pm

    Did you know that New York Times news assistants read every single op-ed piece submitted to its website by readers? That’s amazing – they must get hundreds every day! I learned that and so much more from an article published recently by the paper’s op-ed editor, Trish Hall. She takes readers on a behind-the-scenes tour […]

  • Journalists Share 6 Ways You’ll Kill Their InterestOctober 15, 2013, 9:34 am

    It’s always nice to receive emails from journalists thanking us for the content we send them. EMSI has a different approach to publicity than most other PR firms – for one thing, we don’t believe in press releases as a primary tool for pitching the media. Hearing from journalists who appreciate our ready-to-publish articles is […]

- Read More In Print

Social Media
  • Building Your Ideal Following on Social MediaMay 13, 2014, 1:29 pm

    Starting anything from scratch can be tricky – especially when you don’t know the tricks! For people who’ve got the basics of online social networking and not much more, launching an account on Twitter, Facebook or Google+ is often downright frustrating. How do you get your target audience to “like” and follow you if they […]

  • Use Facebook to Your Advantage for Social Media Marketing – Despite the ChangesApril 15, 2014, 1:44 pm

    It seems nothing changes faster in social media marketing than the big social media platforms – Facebook, Twitter, Google+. No sooner do we figure out how to best market a product or promote a business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money […]

  • Using Social Media to Boost Book SigningsApril 8, 2014, 2:26 pm

    Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not […]

- Read More In Social Media

Web
  • Did Your Publicity Vanish from the News Website?April 29, 2014, 10:29 am

    Why That Happens & What to Do About It Getting earned media – publicity that isn’t paid for as advertisements and commercials are – is a sure way to boost your credibility with prospective customers and an excellent means of gaining publicity for yourself, your business or your product. Being quoted as an expert in […]

  • 4 Tips to Increase Your Search TrafficFebruary 12, 2014, 11:01 am

    I often write – and talk! – about the tremendous visibility and credibility that comes with exposure in the print media. That has increased exponentially in the past 15 to 20 years as just about every publication now publishes online as well. Exposure in your hometown paper automatically becomes exposure online in most cases. There […]

  • How YouTube Videos Can Boost Your Website TrafficDecember 26, 2013, 11:45 am

    When I’m asked great questions about marketing, I enjoy sharing them – and the answers – here. I figure if one person asks the question, there are probably a lot more who’ve thought of asking the same thing! Here are two recent ones: What is the best way to use YouTube – have a channel […]

- Read More In Web

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