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EMSI In The News
First it was TV that was going to kill off radio, sending it to an early and untimely death. But radio hung in and even thrived.
Then it was the internet that was going to finish the job once and for all! But radio shrugged (at least metaphorically), adapted and even capitalized on its supposed foe, the internet, to get its message to the masses.
Grabbing the media’s attention isn’t always easy.
Each day, reporters, editors, TV producers and radio show hosts scroll through a never-ending barrage of email messages, many of which they no doubt delete without even bothering to read.
Let’s face it, they couldn’t write about or report on all those topics even if they wanted to! Time just doesn’t allow it.
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.