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EMSI In The News
We’ve probably all been at social gatherings where one person monopolizes the conversation and drones on endlessly about his or her extraordinary achievements and experiences.
By evening’s end, you walk away shaking your head and thinking to yourself, “What a shameless self-promoter. I hope I’m never like that!”
Take a look at nearly any recent photograph that shows a large group of people and it’s almost certain that many in the crowd are staring at their smartphones.
Possibly some just received a text. But the odds are that a good chunk of them are looking at Facebook, Twitter, Instagram or other social media platforms. This is why social media is such a critical tool in promoting personal or business brands. read more…
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months.
I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. Instead I meandered through the year, depending on good fortune rather than good planning. Click here to read more.