The Guaranteed Media Firm
Get your Free Media Analysis here.
The PR Insider
EMSI In The News
With movies such as “Logan,” “Alien: Covenant” and many others being filmed in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements.
Although since there are four types of media outlets – TV, radio, social media and print (offline and online) – what you really need is a 4-D strategy. (Yes, I’m sure those brilliant physicists Sheldon and Leonard from TV’s “Big Bang Theory” would take issue with my science.)
In PR, unlike movies, 4-D is the only way to go. I mention this because people frequently ask me which of those four media options is better. read more…
Judging from the questions I’m asked by people from every walk of life, misconceptions about publicity – what it can do and who can get it – abound.
By definition, publicity is media coverage you get because you’re deemed to be of interest to an audience. If a journalist or talk show host thinks you have something valuable to share, something that will keep their audiences reading, watching or listening, they may interview you for an article, ask you to write something for their publication, or invite you to be a guest on a radio or TV show. (Important note: None of the above should be considered an invitation to hawk a product, company or book.)
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.