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Featured Articles


Afraid to Admit that You Don’t Understand Social Media?

I talk to a lot of business owners and authors who don’t “get” social media.

A year or two ago when I’d speak with them, most were quick to say they didn’t understand it and didn’t need to.

Today what I hear is: “I know I’m supposed to be doing that, so I have a Facebook account.” Or, “Yeah, I’ve got my teenaged nephew taking care of that.”

Unfortunately, simply posting occasional announcements about upcoming sales or telling people why they should use your service or read your book is not social media marketing and it’s not helping you. In fact, if that’s all you’re doing, it could be hurting you!

What’s worse, you’re not taking advantage of what could become the most powerful tool in your marketing arsenal. Why? Read more →

Timely Tips and Advice

Marketing
  • Earn the trust of customers online with publicity and PR.How to Use Publicity to Earn Trust (and How Not To!)October 14, 2014, 10:28 am

    Gaining credibility is one of the greatest benefits of getting coverage in the media. In P.R., we tell people this so often it becomes like a favorite song sung over and over again – eventually, you don’t think much about the words, you just sing them. Which is why I enjoyed this real-life consumer experience […]

  • Do You Have a Content Marketing Strategy?October 7, 2014, 12:37 pm

    Survey Sheds Light on What Works & What Doesn’t Are you familiar with content marketing and how to use it to promote your brand, product or book? If you answered “No,” read on! It can help you in countless ways. If you said “Yes,” read on! I’ve found some great new information that will make […]

  • online videos, tips, recording, marketing5 Tips for Creating Great Marketing VideosSeptember 23, 2014, 2:10 pm

    If you’re ever online, the evidence is right in front of your eyes: Video has become a primary marketing tool. If you want to keep visitors on your website or draw followers in on social media, you need to incorporate at least some video. It’s not hard and you don’t need a lot of expensive […]

- Read More In General Marketing

Book PR
  • Social Media Tips for Authors.Social Media Tips for AuthorsSeptember 11, 2014, 2:21 pm

    Writing a book requires time, focus, and plenty of work – believe me, I know! My own book, Celebritize Yourself, was one of the biggest projects I’ve undertaken and, because of that, one of my proudest accomplishments. Because I’ve been working with authors since I launched my business in 1990, I knew that marketing Celebritize […]

  • Using Social Media to Boost Book SigningsApril 8, 2014, 2:26 pm

    Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not […]

  • 3 New Do’s for Marketing Your BookFebruary 25, 2014, 9:53 am

    Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival. Preparing for this event got me thinking about how much both book publishing and publicity have changed since 1990, when I began representing authors. With the rise of the Internet, new rules developed and strategies evolved – […]

- Read More In Book PR

TV
  • How to Get on the Ellen Show: Part 2September 30, 2014, 12:49 pm

    Days after My PR Insider About the Popular Talk Show, Ellen Plugs Our Client! I don’t believe in coincidence; everything happens for a reason. I got a reminder of that recently thanks to a wonderful, and somewhat eerie, experience here at the office. The story I’m about to share is a great illustration of how […]

  • publicity, local, PR, TV, marketing, interviews, how to, tips, Public RelationsFind Great Publicity on Local TV StationsMay 6, 2014, 9:27 am

    I often emphasize the need for a multi-media approach to public relations: getting your message out on at least a couple of the traditional media (radio, print, TV) that your target audience is using while also building your social media marketing. But people sometimes tell me, “I just don’t have time for lots of radio […]

  • How to Avoid Wardrobe Malfunctions and Other Live TV ‘Oops!’April 6, 2012, 10:59 am

    Article at a glance: Even the pros occasionally stumble on live TV If it happens to you, smile and keep talking. Be conscious of your body movements. It’s bad enough when you stick your foot in your mouth at a dinner party or walk out of the office bathroom with the back of your dress […]

- Read More In TV

Radio
  • Why Talk Radio May Be Your Best Bet for PublicityAugust 19, 2014, 9:26 am

    What’s the most effective traditional medium for getting publicity to promote your business or service? That depends on your audience and your message. You may find more of your target demographics among magazine readers than TV audiences,

  • Talk Radio’s One of the Best Values for PublicitySeptember 11, 2013, 1:09 pm

    One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled. It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for […]

  • Tips For Giving A Great Radio InterviewJune 4, 2013, 10:24 am

    3 Tips to Wow Your Talk Radio Audience I have a favorite new talk show to tune into on weekday evenings, and I’m not saying that simply because the host is EMSI’s own Alex Hinojosa. (Although that certainly doesn’t hurt!) Alex, our vice president of media operations, has an extensive background in radio. He worked […]

- Read More In Radio

Print
  • A Crash Course in Crafting Press ReleasesJanuary 7, 2014, 10:15 am

    People often express confusion about press releases – when to use them and what information to include. They can be a helpful tool, and they’re not difficult to write once you know how. So I thought I’d offer PR Insider readers a little Christmas gift today: tips from a veteran journalist on writing effective press […]

  • NYT Editor’s Tips for Publishing Your Op-EdNovember 19, 2013, 12:17 pm

    Did you know that New York Times news assistants read every single op-ed piece submitted to its website by readers? That’s amazing – they must get hundreds every day! I learned that and so much more from an article published recently by the paper’s op-ed editor, Trish Hall. She takes readers on a behind-the-scenes tour […]

  • Journalists Share 6 Ways You’ll Kill Their InterestOctober 15, 2013, 9:34 am

    It’s always nice to receive emails from journalists thanking us for the content we send them. EMSI has a different approach to publicity than most other PR firms – for one thing, we don’t believe in press releases as a primary tool for pitching the media. Hearing from journalists who appreciate our ready-to-publish articles is […]

- Read More In Print

Social Media
  • Afraid to Admit that You Don’t Understand Social Media?Afraid to Admit that You Don’t Understand Social Media?October 21, 2014, 9:23 am

    I talk to a lot of business owners and authors who don’t “get” social media. A year or two ago when I’d speak with them, most were quick to say they didn’t understand it and didn’t need to. Today what I hear is: “I know I’m supposed to be doing that, so I have a […]

  • 3 Tips for Effective Social Media MarketingSeptember 3, 2014, 10:19 am

    People often ask me how social media works as a marketing tool — especially after I’ve explained to them that they should limit using Facebook and Twitter to ask followers to buy their product or service, visit their website or read their blog. “How will I ever sell anything that way?” they ask. You are […]

  • Building Your Ideal Following on Social MediaMay 13, 2014, 1:29 pm

    Starting anything from scratch can be tricky – especially when you don’t know the tricks! For people who’ve got the basics of online social networking and not much more, launching an account on Twitter, Facebook or Google+ is often downright frustrating. How do you get your target audience to “like” and follow you if they […]

- Read More In Social Media

Web
  • Did Your Publicity Vanish from the News Website?April 29, 2014, 10:29 am

    Why That Happens & What to Do About It Getting earned media – publicity that isn’t paid for as advertisements and commercials are – is a sure way to boost your credibility with prospective customers and an excellent means of gaining publicity for yourself, your business or your product. Being quoted as an expert in […]

  • 4 Tips to Increase Your Search TrafficFebruary 12, 2014, 11:01 am

    I often write – and talk! – about the tremendous visibility and credibility that comes with exposure in the print media. That has increased exponentially in the past 15 to 20 years as just about every publication now publishes online as well. Exposure in your hometown paper automatically becomes exposure online in most cases. There […]

  • How YouTube Videos Can Boost Your Website TrafficDecember 26, 2013, 11:45 am

    When I’m asked great questions about marketing, I enjoy sharing them – and the answers – here. I figure if one person asks the question, there are probably a lot more who’ve thought of asking the same thing! Here are two recent ones: What is the best way to use YouTube – have a channel […]

- Read More In Web

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