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EMSI In The News
If you’ve just landed an interview on talk radio, congratulations are in order because this is a great venue for giving a boost to your brand and to your credibility as an expert in your field.
But maybe you’re a tad nervous and feeling the pressure. After all, you’re starting to realize that you’ll have a relatively short time to get your message out there and say what you have to say.
Then the interview will end and the words you uttered will disappear silently into the airwaves – forever.
Or will they? read more…
Someone recently posed a question to me that is definitely worth sharing because it’s a subject that comes up from time to time and applies to everyone trying to promote their personal or business brand.
This person knew that an array of marketing options exist – social media, radio shows, print media, a book, TV, public speaking – but he wanted to get right down to the nitty-gritty.
Of those many possibilities, he asked, which is the one that would be best for his branding goals? read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.