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Featured Articles


Are you on the summer reading lists?

Summer’s Hot for Books – Take Advantage!

Is your stack of summer reading piled by the flip-flops and beach towels, all set for poolside mornings?

Have you downloaded your e-book for the flight to Aruba? Checked out some audio books for the family drive to the Grand Canyon?

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Recent Articles

Marketing

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Book PR

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TV

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Radio

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Print
  • How to Toss Pitches That Hit the TargetApril 26, 2012, 10:13 am

    Tips for Connecting with the Media Article at a glance: Print journalists tend to like pitches in writing. Keep it short and sweet. Don’t rely on a web link to make your case. I’ve been saying it for 22 years: Getting mentioned in news stories and being interviewed on radio and TV is the best, [...]

  • Having Trouble Connecting With the Media?April 17, 2012, 2:50 pm

    Try These Tips for Tweaking Your Delivery   Article at a glance: Don’t use ‘Please read’ as your email subject line. Do your homework before calling or emailing. Respect the journalist’s time.  It’s beyond frustrating to discover that one of the first steps in your media campaign is a doozy. Connecting with the print, radio [...]

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Social Media
  • Become a Leader with TwitterMay 15, 2012, 9:00 am

    With Twitter, Leaders are Also Followers Apparently, there are quite a few PR Insider readers who know they should be building a following on social networks, but aren’t sure how to get started. Last week’s how-to on Facebook got lots of requests for more. So this week, let’s jump platforms and talk Twitter. That’s the [...]

  • Facebook Offers Friendly Start for Social Media NewbiesMay 8, 2012, 9:33 am

    Article at a glance: Facebook is one of the easiest social networks to use. Getting started requires only a valid e-mail. Post a link, photo or comment once or twice a day.

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Web

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