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EMSI In The News
What makes for a good talk radio or TV show, or a captivating newspaper or magazine article? Often, it’s a little controversy – just the thing many people being interviewed by the media hope to avoid.
They want a friendly chat, but they fear an inquisition.
I confess to a mixed view here. I understand the value of a robust debate – and I also sympathize with the trepidation of our clients who are afraid they’ll be lobbed a live grenade instead of a polite question. But remember this: people go head-to-head with talk show hosts and print journalists every day and emerge smiling with their dignity and all their body parts intact. How? They’re prepared. read more…
Sometimes the harshest truths are the most important ones.
In public relations, one of the most important truisms revolves around the primary question members of the media ask themselves as they evaluate potential stories: Who really cares?
They ask that not to be rude, but out of a genuine desire to serve their audiences. Now, as media consumers, we may argue with some of their story choices (personally, I never understood the endless fascination with the Kardashians), but we have to remember that the media’s revenue comes from the size and scope of their audiences. If they believe their audience wants to hear about a particular person or story, you can be assured they’ll cover it. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.