10 Tips on How to Be a Top TV Guest
Welcome to the next installment of my series: 50 Tips on How to Be a Top TV Guest. Here’s another 10 tips to help you capitalize on the valuable air-time when you appear as a television guest. Read more
8 “Insider PR Tips” to Build Your Business
Few marketers know a thing about using radio and TV interviews to promote their products and generate sales. Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use.
But as good as these interviews are, they can be made even more effective. Read more
Every 1000-Watt Station Can Help: A Strategy for Today’s Talk Radio Scene
Bill O’Reilly, host of Fox News Channel’s The O’Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list.
“In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn’t review the book. We had to rely on talk radio…Talk radio has shown a much better return (than our advertising dollars).”
There’s no doubt that talk radio is a great vehicle for authors, because it allows them to give in-depth answers and puts them in direct communication with people who may want to buy their book. Read more
What is the Hidden Value of a Book Signing?
Bookstores are the meeting place of the 21st Century,” says Marcia Bliss of Bliss Connections in San Diego. In working with authors to help them promote their books, she cites numerous benefits of book signings: Read more
Your “Media Niche” and How to Use Targeted PR to Build Your Business
Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics.
When it comes to public relations though, most people who are new at the game believe they can write a press release, send it to a radio or TV station or local newspaper, then just sit back and wait for the calls. Then, when the phone doesn’t ring, they might make a follow-up phone call or two to the newsroom…only to learn that no one’s even glanced at their release! Read more
How to Market Your Supplements on Radio and TV
Marketing can be a pretty bewildering subject for supplement makers, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your supplements? Before answering this question, consider these seven points… Read more
Magazine and News Articles Beat Ads in Book Marketing Power
The credibility of seeing something in print is so powerful, it’s become a cliché. Just one good article in a decent magazine can do more for the marketing destiny of your company or books, product or service than several back-to-back ad campaigns.
Why? Because America loves magazines. Just look at the numbers. According to Oxford Communications, there were a whopping 22,106 magazines in some 308 categories in 2006. That means there were 308 specific topics of interest that Americans-actually, people all over the world-loved to read about last year. Read more
How to Get Talk Radio Hosts Interested in Your Book
If you’re hoping to turn your book into a sensation you can’t afford to overlook talk radio. Your book isn’t going to sell itself, so you need to do everything you can to get the word out. By generating word-of-mouth on talk radio shows around the country, you can create that all-important buzz that can transform your book into a bona fide hit. Read more
Where Do You Start With Book Promotion?
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year.
You know you have to alert the public about your book, but you may not have any idea how to get started. Read more
Talk Radio Can Increase Your Book’s Profile
Experts predict that recent shake-ups in the radio industry will cause the popularity of talk radio to soar to never-before-reached heights. Recent technological breakthroughs like the iPod, mp3′s, and satellite radio have changed the way that consumers listen to music.
As a result, uncertainty in the radio industry is causing many stations to rethink their formats, with the trend moving to talk. Program managers at FM stations all over the country are replacing music programming with all-talk formats, resulting in an explosion of talk radio shows. Read more
How to Use the Power of PR to Your Company’s Advantage
With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more difficult: actually being remembered by consumers.
Every month hundreds of thousands of new companies with stacks of new products and services flood media channels, so it’s imperative to find new ways to use public relations to get your products to be noticed and stand out in such a crowded marketplace. Read more
TV & Radio Guest Spots Can Help You Build Your Business
Who doesn’t want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have wanted the same thing. My answer is to appear as a guest on local radio and TV news shows which will enable you to get the word out to thousands – and possibly millions – of consumers.
From my experience, here are some tips that will help anyone get started in the race to attract attention from the broadcast media – radio and TV. Read more
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field! -
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