How Positioning Can Fix a Broken PR Campaign
What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it.
Although positioning has been used by Madison Avenue, there is still little understanding of this concept beyond that world. If used correctly it can put a derailed campaign back on track and create huge media success. Read more
9 Reasons Why Talk Radio Works in Promoting Your Product and Service!
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true – but let me give you nine to start with: Read more
Two Publicity Tricks To Promote Your Product Effectively
You know how hard it is to develop a product.
It may be a labor of love, but it’s still a labor. And while you’re not out there cracking rocks with a sledgehammer, some might even call it hard labor. That’s okay. Nothing good comes easy. And there’s no question that you’re wonderfully suited for this kind of labor, right? But the challenge comes shortly after you finish laboring on your masterpiece. Read more
How to Get Local Publicity for Your Book
As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! But getting your book noticed is no easy feat. In this crowded marketplace – there were nearly 300,000 books published in 2007 alone – you MUST take an active approach to let book buyers know that your book exists, on both a national and a local level! Read more
The Advantage of Hiring a Publicist for Book Promotion
You have been working yourself to exhaustion for countless hours and it’s finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully buy it), but you aren’t sure how to make that happen. If you have limited budget, one of the best and most cost-effective ways to let people know that your book exists is talk radio. Read more
-
You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field! -
Share
