The Art of Writing Compelling Press Releases

Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn’t provide the credibility that PR can. Read more

Buzz Marketing and Its Relationship to Powerful PR

You hear from me all the time about the power of publicity and how it is a great, cost-effective method of creating “buzz” for your books, products or services. But I want to share another tip: the importance of staying in the public eye.

Why? Every year the American public is hit with nearly 300,000 newly published books and an endless number of products and services. The point is that no matter what you sell or promote, you have fierce competition to contend with. Your challenge then is to stay ahead of your competitors and continuously be in the face of your prospective customers. Read more