Four Tips To Get Talk Radio Hosts Interested in Your Product or Service
Talk radio interviews are one of the bases of a potential sales homerun. In fact, they’re custom-made for companies who want quick, affordable national exposure for their products or services. Read more
Is Your Book Targeting Both Genders?
You talk to a lot of people about your book…but do both men and women hear you in just the same way?
The answer is probably no.
It’s not a question of chauvinism, sexism, or any other “ism,” for that matter. We’re just geared differently. And the more you know about these key gender differences, the more books you’ll sell. It’s that simple. Read more
Fall Book Promotion Tips
The scramble for book promotion gets underway every fall.
Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here.
With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out from all the other new books being released. Read more
Economic Downturn Slices Corporate Marketing Budgets
American companies are tightening their advertising budgets and finding new ways to entice customers amid nationwide economic woes. Marketing Sherpa’s 2008 “Marketing During an Economic Downturn” survey reports 60 percent of large companies are significantly shrinking traditional-type marketing budgets this year. Read more
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
