Home > Archives for November 2008
Posted by Marsha Friedman · 6 Comments
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S.
Most of them offer the same service, if not better, than the big retainer-based agencies, but at a fraction of the cost. They’re driven to perform because they only get paid for what they deliver while retainer-based agencies charge for their time and their overhead, but are not accountable for results. If they get media placements, that’s great, but if they don’t, you’re still left holding the tab. Read more
Filed under Book Marketing & Promotion, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, The Value of PR · Tagged with budgets, campaigns, generalization, marketing, marsha friedman, no retainers, pitch, pitches, placements, pr, PR budget, pr firm, Public Relations, public relations firm, publicity, publicity firm, retainer, retainers, risk
Posted by Marsha Friedman · Leave a Comment
When I asked one of my clients which medium was most beneficial for him and why, he said, “I found that you get almost instant results with TV. Viewers believe what you have to say and as a result you get to reach tons of people in a ‘real’ way. And the results are tremendous. From one TV appearance alone I got close to 1,000 subscribers to my book’s newsletter.” Read more
Filed under Book Marketing & Promotion, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, company branding, marketing strategy, pr, pr firms, priority, product marketing, Public Relations, public relations firms, publicity, publicity firms, tv appearance, tv appearances
Posted by Marsha Friedman · 1 Comment
As we all know, most large corporations have big advertising budgets to promote their products. Yet, savvy corporate marketers understand that publicity can be far more effective than advertising for connecting with consumers.The competition for publicity is fierce and an almost impossible task without having a good angle to grab the media’s attention. But, that’s where you come in. You and your book can provide an excellent PR opportunity for the manufacturer of products that aligns with your message. Read more
Filed under Book Marketing & Promotion, Celebritize Yourself, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies · Tagged with advertisements, Advertising, branding, campaigns, marketing, marsha friedman, mso, newspapers, pr, pr firms, promotion, Public Relations, publicity, Publicity Advice, publicity firm, retainer, retainers
Posted by Marsha Friedman · 1 Comment
An Exclusive Interview with Michael Harrison, Talk Radio Pioneer, and Founder of Talkers Magazine. (Referred to as “The Bible of Talk Radio” by Business Week Magazine)
A maverick in the world of radio broadcasting, in addition to being a weathered trade journalist, Harrison has been at the center of many of the most exciting radio revolutions of the past 30+ years. As you know, Talkers, is the leading talk radio publication and was one of the first radio trade journals to expand into the cutting edge technology of the “New Talk Media” which includes talk on the Internet and satellite radio as well as cable television. Read more
Filed under Blog Talk Radio, Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with advertisements, Advertising, bible, branding, listener, listeners, marketing, marsha friedman, marsha friedman interviews, michael harrison, mso, newspapers, pr, producers, promotion, Public Relations, publicity, revolutions, talk radio pr, talk radio promotion, talk radio publicity, target, Television, the future of talk radio, weather, where is talk radio going
Posted by Marsha Friedman · 1 Comment
“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates
As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it’s a powerful endorsement of the power of PR.
Still, when the economy is tight and corporations yank hard to get their belts down to that last notch, PR is usually one of the first few items on the budget that’s frozen or cut completely. To bean counters, it’s an easy choice. Because it’s impossible to track the impact of PR in strict accounting terms they consider it difficult to quantify PR expenditures. To the numbers guys, if something fails to leave a footprint on the spreadsheet, it is expendable. Read more
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, budget, budgets, campaigns, consumers, credibility, marketing, marsha friedman, national pr, national publicist, pr, product promotion, promotion, Public Relations, publicist, publicity, top pr firm in the usa, top pr firms in the usa
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