As Ad Budgets Die…
People have always liked getting more for less. And, during a recession, retailers are known for pulling out all the stops. For example, one local car dealer is offering a 2-for-1 car special – buy one used car, and get one of equal or lesser value for free!
But, having been in the PR industry for 20 years, I know public relations has always been like that 2-for-1 advertising deal.
With advertising you need a big budget because a successful ad campaign comes down to repetition, repetition, repetition. Even with the right vehicles in place for your ad buy, as well as the best placements and a quality message, consumers still must see or hear your ad numerous times in order for it to be effective. Read more
Seven PR Secrets for Getting on Talk Radio as a Guest to Promote Your Business
And How to Make Sure Hosts Invite You Back
Successful CEOs know a secret.
They know that when it comes to getting real marketing traction for launching a new product or service, it’s not just about advertising. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just putting a new product on the shelf does not guarantee anyone will hear about it, let alone buy it. Read more on 7 PR secrets for getting on talk radio →
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
