Home > Archives for April 2009
9 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!
Posted by Marsha Friedman · 4 Comments
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm
Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service
Posted by Marsha Friedman · 7 Comments
Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right?
The face of radio has changed quite a bit over the past decade here are just a few of the changes. The hosts of major-market radio shows, which had extremely attractive audiences, used to bring guests in the studio for long chats. Not three or four minutes, but how about half an hour or longer! This was a time when a guest could knock off a couple radio interviews and send sales soaring. What has changed? First, there are not as many big stations that accept guests – many have changed to a music format or don’t accept guests that have a product or service to sell. Another change is that the amount of guest air-time has been greatly reduced. Radio talk shows nowadays find that listeners are more likely to stay tuned if they have three 10-minute guests per show rather than one guest featured for 30 minutes. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Lee Habeeb Interview: Part 2
Posted by Marsha Friedman · 1 Comment
Hi Everyone,
Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Lee Habeeb Interview: Part 1
Posted by Marsha Friedman · 3 Comments
A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years.
As Lee is one of the top “go-to” guys for helping national talk show hosts be the best at this medium – who better to give you advice on how to effectively use this medium when appearing as a guest! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Something I Wanted to Share…
Posted by Marsha Friedman · 2 Comments
It’s funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is “how can I get them to truly understand the value of talk radio?” You may ask, why is this so important to me? Because in my 20 years of doing publicity for everyone from Jimmy Hoffa Jr. to Soynut Butter, I have seen companies and individuals alike explode their businesses off the back of talk radio interviews.
Talk radio, (one of the most under-utilized goldmines I can think of), can be a powerhouse in terms of promoting your book, your products, your company and services. As I write this to you, I’m reminded of a great example of this. A few years back we worked with Dr. Will Wong, a phenomenal media spokesperson who represented two different companies with natural health products. Both companies focused all their marketing efforts on ongoing talk radio campaigns. Read more
Filed under Book Marketing & Promotion, Building Your Brand, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with Add new tag, advertisements, Advertising, audience, audiences, campaigns, credibility, goldmine, hook, hosts, listener, listeners, marketing, product, promotion, publicity, s, shelves, successes
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