Home > Archives for July 2009
Posted by Marsha Friedman ·
Joe the Plumber.
Dog the Bounty Hunter.
Bill Nye the Science Guy.
While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year. Read more on how big a deal are you really →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, PR & Publicity Strategies · Tagged with book promotion, Book Publicity, branding, Celebritize Yourself, celebrity, celebrity expert, cost effective marketing, credibility, emsi, event management services inc, lead generation, marketing, marsha friedman, national media exposure, promotion, Public Relations, publicist, publicity, publicity firm
Posted by Marsha Friedman ·
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with advertisements, book promotion, Book Publicity, corporate pr strategy, cost effective marketing, emsi, event management services inc, friedman, lead generation, marsha friedman, Media Exposure, national pr firm, pr, pr firm, pr firms, product pr, Public Relations, publicists, retainers
Posted by Marsha Friedman ·
If you’ve decided to become an expert in your field, in any field, allow me to show you how much faster that process can be – and how much further you can reach – through the publication of a well-written, carefully-planned, readable and entertaining book.
Books provide what I call “portable expertise.”
Low-Tech, High-Impact
Anywhere a book can go, you can go. Yes, there are more high-tech ways to reach your audience, but when someone’s wi-fi isn’t working, your book still is. When someone’s at 30,000-feet and can’t use their laptop yet, he or she can still open your book. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Celebritize Yourself, Effective Marketing Solutions, PR & Publicity Strategies · Tagged with book promotion, book publicist, Book Publicity, branding, celebrity expert, credibility, emsi, event management services inc, friedman, industry expert, marsha friedman, Media Exposure, product pr, product promotion, promotion, Public Relations, publicist, publicists, publicity, publicity firm
Posted by Marsha Friedman ·
Marketing can be a pretty bewildering subject for most companies, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your products? Before answering this question, consider these seven points… Read more
Filed under Effective Marketing Solutions, Interviews on Talk Radio, Interviews on TV, PR As a Marketing Tool, The Value of PR · Tagged with branding, campaigns, corporate marketing strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pr, producers, product publicity, Public Relations, talk radio, tv interviews
Posted by Marsha Friedman ·
As a PR professional, I’ve never liked the way movies portray public relations people.
Usually, they’re characterized by Hollywood as slick-talking flim-flam artists who promise the universe and deliver next to nothing.
And there’s a reason why Hollywood zeroes in on that rendering of PR pros – because our profession does have its share of people who are just like that. I wish it weren’t true, because the vast majority of PR professionals have integrity and work hard to earn their clients’ trust. But the bad apples do exist, and every time I hear real life stories about those kinds of PR people, it infuriates me. Read more
Filed under Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with advertisements, book promotion, book publicist, branding, budgets, campaigns, corporate marketing strategy, cost effective marketing, credibility, event management services inc, friedman, listener, media interviews, national pr, national pr firm, newspapers, pr, pr firm, pr firms, product sales, promotion, Public Relations, publicity firm, retainers
Posted by Marsha Friedman ·
It is no surprise to hear that media interviews are among the most effective yet least known marketing methods you could ever use to promote your company, products and services.
But as good as these interviews are, they can be made even more effective.
As with most things, there are insider techniques that can help radio and TV interview “first-timers” do a powerful job. Read more
Filed under Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, emsi, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pitches, pr, product promotion, publicity, radio interviews, talk radio, tv interviews
Posted by Marsha Friedman ·
In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the only media outlet that has remained untouched, right? Wrong! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with book promotion, book publicist, Book Publicity, emsi, event management services inc, listeners, marsha friedman, Media Exposure, media interviews, radio interviews, talk radio, talk radio interviews
Posted by Marsha Friedman ·
It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.
However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.
From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. Read more
Filed under Book Marketing & Promotion, Building Your Brand, Celebritize Yourself, Media Exposure, PR & Publicity Strategies · Tagged with book promotion, book publicist, Book Publicity, celebrity, celebrity expert, emsi, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, newspapers, pitches, pr, producers, product promotion, promotion, Public Relations, public relations firm, publicity, publicity firm
Posted by Marsha Friedman ·
The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.
When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place. Read more on the press release puzzle →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, Book Publicity, Media Exposure, media interviews, national media exposure, national pr, newspapers, pitches, Press Release, Public Relations, publicity, writing press releases
Posted by Marsha Friedman ·
Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
“The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!” Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Interviews on TV, Media Exposure, PR & Publicity Strategies · Tagged with book promotion, book publicist, Book Publicity, branding, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, event management services inc, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, producers, Public Relations, publicity, tv interviews
Posted by Marsha Friedman ·
In my nearly twenty years of experience in the industry the answer seems to be the same: positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.
What do I mean by positioning? It is simply the art of presenting your book, product or service to the media in such a way as to convey an immediate interest and understanding of the subject. It “positions” your topic with other similar topics in the news so that those reading your press materials can easily understand the subject and see how it compares to others like it. Positioning has been used for decades by Madison Avenue with much success, yet there is little understanding of it. Read more
Filed under Building Credibility & Profile, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, cost effective marketing, credibility, emsi, event management services inc, marsha friedman, Media Exposure, national media exposure, publicity
Posted by Marsha Friedman ·
Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exists, on both a national and a local level?!
While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. Read more
Filed under Building Your Brand, Effective Marketing Solutions, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with corporate marketing strategy, corporate pr strategy, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, product pr, product promotion, promotion, public relations firm, publicist, publicity, radio, talk radio
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
