Do You Skip the TV Commercials? You’re Not Alone
Why Getting On the Show Is More Important Than Ever
Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
The advent of Digital Video Recorders (DVRs), often referred to by one of the leading brand names, TIVO, has finally given the viewer a break from the background noise of television advertising. Instead of being screamed at by local car dealers, pitched on the ShamWow or told repeatedly to not squeeze the Charmin, many consumers who subscribe to cable TV these days just zoom past the commercials without ever giving them a second look. Read more on being IN the show, not in the commercial →
How Effective Are Your Press Releases in Getting You Press?
Learn Which PR Tools Work Best
I had an interesting phone call yesterday that got me thinking about people’s understanding on the subject of PR—or should I say their misunderstanding. The caller was a prospective client—a very savvy businesswoman—who asked if my firm can send out a press release for a new product they’re getting ready to launch. Read more on the effectiveness of your press releases →
Pop Culture Confidential: Life on Planet Tiger
Below is an article on the subject of crisis PR. I am fortunate to have on my PR team Tony Panaccio, a veteran agency PR strategist with specific experience in handling the message and the press when worst case scenarios come true. I asked Tony to write this article and I think you’ll find it interesting and relevant, given the current 24/7 media culture. Enjoy! Read more on Tiger Woods and crisis PR →
If a Product Gets Zero Publicity Will it Ever Be Purchased?
There are millions of products hitting the market annually, which means that there are millions of companies competing for the very same attention of the American public that you are. Read more on product gets zero publicity →
Are You Paying Your PR Firm To Develop Their Strategy For Your Campaign?
Why “Strategy” Is One of The Biggest Boondoggles in PR
Good marketing people never do anything without a plan. That’s a given.
So, it stands to reason that good PR people shouldn’t embark on a program without a plan. The question is, how much should a client pay a firm for that plan? Read more on PR firms developing strategy for your campaign →
How to Get Your Web Site Mentioned on the Air
More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more on using TV and radio interviews to drive traffic to your website →
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field! -
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