The PR Secret that Got Me Coverage in Forbes, Business Week and CNBC – All in One Day
A lot of PR consultants give advice, but how many actually live by it? In talking the talk for my clients, I also like to think I walk the walk.
In promoting my book, Celebritize Yourself, I have my team at EMSI treat me like a client. They help me write and distribute articles that are aimed to promote the book, following the exact process that we perform for our clients. Read more on the PR secret that got me great coverage →
The Road to Celebrity Can Have Many Twists and Turns
At the start of her career, Rosie O’Donnell probably never dreamed she’d have her own TV talk show, but she did. And with Oprah Winfrey’s landmark show ending next year, a new Rosie show is being positioned to take over from Oprah as the preeminent daytime talk show. Rosie’s success in the entertainment industry is a lesson to everyone with aspirations to become a celebrity themselves. Read more on the road to celebrity →
Tiger’s Coming Out of The Woods
I am SO watching the Masters golf tournament when it airs next month.
After decades – nay, EONS – of golf broadcasts being characterized by commentators whispering play by play of grown men swatting a ball and then chasing it for 4 hours on TV, it’s finally going to get interesting. The guarded, sequestered Tiger Woods will finally be out in the open. Read more on Tiger Woods PR comeback →
How to Effectively Manage Your PR Agency
Companies Need to Be Responsive to Maximize Returns on Their Marketing Investment
You’ve looked at your sales, your marketing, your budget and your revenues, and you decided it’s time to make an investment in public relations. You interview several PR firms, take bids and make your choice. Now, you have an “agency of record” and you’re ready to reap the benefits of placements in print, online media, radio and TV. Read more on how to effectively manage your PR agency →
Why Did You Even Write a Book?
I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!
I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless. Read more on why did you even write a book →
How Not to Do a TV Interview
4 “Don’ts” to Keep In Mind to Ensure You Don’t Blow It
Sometimes I feel bad for on-air TV personalities, because if you’re on television regularly for any length of time, you’re going to screw up. It’s inevitable. It’s the law of averages, and when you do, YouTube will be sure to archive it for future generations. Read more on how NOT to do a TV Intervew →
How to Use PR to Overcome the 3 Biggest Challenges of the Natural Products Industry
It seems so simple and obvious.
Create healthy products that are really good for people, using natural ingredients or materials. Who wouldn’t prefer to buy foods and other products that are natural and healthy, over those that are…not? Read more on using PR to overcome the challenges of the natural products industry →
Seven PR Secrets for Getting on Talk Radio to Promote Your Book
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more on the seven PR secrets for getting on talk radio →
Why Do We Listen to Movie Critics and How Can You Use That Paradigm in Your Business?
Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more on using the movie review paradigm in your business →
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
