The True ROI of Public Relations: What Do You REALLY Get From a PR Campaign
Public relations is the hot potato of the marketing budget.
Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes:
CFO: What’s the return on the PR budget?
Marketing Director: I don’t know. Read more on the true ROI of PR →
When Should an Author Start Thinking About Book Promotion?
Many new authors think the answer is either “when the book is done” or “doesn’t the publisher take care of that?”
But unless you are a Glenn Beck or Dan Brown, both of those responses are dead wrong. Read more on when an author should start to think about book promotion →
How to Get Local TV to Cover Your Event
Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up.
If the key to your event is getting press to come, then you need to be able to get their interest and participation. That’s why I’ve jotted down the following tips to help you get the word out to the press in a way that will give you a high percentage shot at having them attend. Read more on getting local TV to cover your event →
Miss USA and the Start of Hypocrite Season
I wish hypocrites had seasons, like allergy season. Every spring, we all know that the pollen will be flying and most of us will be loopy on antihistamines to keep us from sneezing our proboscis off. That’s why I wish there was a hypocrites season, so we’d be able to anticipate their yammering, and be able to take an Advil in advance to prevent the headaches these idiots cause.
The hypocrites are in full bloom this week with the advent of sexy Miss USA photos that are being used to introduce the contestants on the Miss USA Web site. (See all 51 contestants at NYDailyNews.com.) Read more on Miss USA PR flap →
Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You
If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O’Reilly or Rachel Ray, I’d have retired long since. Read more on getting on the big talk shows →
5 Steps for Using Creative PR to Become an Expert Celebrity
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more on the 5 steps for using creative PR to become an expert celebrity →
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field! -
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