There’s More to It than Just Sending Out a Press Release

In the past few months, I’ve covered a lot of ground with regard to how to do your own public relations campaign. I’ve explained how to make yourself or your company appealing to the media, how to write pitches and why articles work better than press releases.

But I haven’t yet explained some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details – but the number of logistical issues you have to deal with for TV exposure is far greater. Read more →

You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.

So how do you get on the air? Here are six tips designed to get you talking: Read more →

Janet Pfeiffer, Author of The Secret Side of Anger, was interviewed on The Frankie Boyer Show, on the LifeStyle Talk Radio Network, July 21, 2010

Click here to listen to interview

Robert Brands, Author of Robert’s Rule of Innovation, was interviewed on The What’s Up Radio Program, on KKHT-FM, July 20, 2010

Click here to listen to interview

EMSI client, Intramark Insurance Services, received coverage in The Augusta Chronicle, which has 34,360 visitors per month.

Click here to read article.

The Downey Patriot ran an article by EMSI Public Relations CEO Marsha Friedman. The publication has a weekly circulation of 25,000.

Click here to read article.

Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.

It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. Read more →

Howard Ruff, publisher of The Ruff Times, was interviewed on The Wall Street Shuffle, KFXR-AM.

Click here to listen to interview

Let’s see how many cardinal rules of tech product launches Apple can violate in a 30-day period.

1. They released a new, bleeding-edge device behind enough hype to make the next Harry Potter movie look like a Mary Kate and Ashley video – only the darn thing wasn’t completely cooked, yet. Consumers generally understand that new releases may have their share of minor glitches here and there, but with the iPhone 4G release, it was suffering from reception problems. Now, I’m not a tech geek, but when you release a phone that doesn’t get good reception, I’d call that a primary issue. It’s like when you go to a KFC a half hour before closing, and they tell you they’ve run out of chicken. Come on! The “C” on your sign stands for chicken! How do you run out of it? (I wouldn’t be so upset about it if they didn’t put that “secret ingredient” in it that makes you crave it!) So, cardinal rule #1 – when you release a high priced, high hyped new tech device, you have to make sure it, you know, works. Read more →

Robert Brands, Author of Robert’s Rules of Innovation, was interviewed on The Dr. Pat Show, on KKNW-AM, July 14, 2010

Click here to listen to interview