EMSI client, Lou Scatigna, received coverage in Bloomberg Businessweek.com, which receives 4,156,880 visitors per month.

Click here to read article.

Whether you’re promoting a company, book, product or service, the goal is to get your message out so people will decide to buy whatever it is you’re selling. Promotion often revolves around your key market differentiators – the things about you that make you different and better than your competition.

However, when it comes to your PR campaign, the press isn’t interested in your market differentiators or whatever it is you’re selling.

Their position is that they don’t exist to provide coverage to help you sell or to make money at all. The press corps in broadcast, online and print exists to inform and entertain their audiences so THEY can sell advertising and make money. Read more →

I’m sure we can all agree that this is the time of year when people are physically in their offices, while their minds are off planning the holidays. And although planning your holidays is appropriate right now, if you’re not also planning your PR strategy for first quarter of 2011, you’re throwing away great opportunities.

You see, the media doesn’t take the holidays off. Radio and TV shows are still airing and there will still be a newspaper at your door on Christmas morning. The way the media does their work and still finds time to take off to celebrate is by preparing their coverage prior to the holidays. With talk radio for instance, we know that December is when many hosts prerecord interviews so they can run fresh shows in December without having to be in-studio. And at the same time, their producers are scheduling interviews now for January so they can hit the ground running when they’re back at work in the New Year. Read more →