8 Tips for Being a Great TV Talk Show Guest

Article at a glance

• Relax and treat the host like a friend
• Dress in solid, darker colors
• Be an expert guest, not a salesperson

Making your first television appearance as a guest on a news or talk show can be one of the most thrilling, and nerve-wracking, events in your publicity campaign.

Let’s face it – we think TV, we think celebrity. It’s exciting. Ever spot the anchor from your local TV newscast dining in the same restaurant as you? Did you grab your companion’s arm, point, and say, sotto voce, “Look!”?  (Yes, I’m guilty, too.) Read more →

Article Highlights:

• Don’t lock yourself into one marketing message
• Broad messages make for bigger audiences
• Have a variety of angles for year-round marketing

Imagine if the publicists for The Descendants, the George Clooney movie up for five Academy Awards, had decided to market it as a film about Hawaii.

Sure, I might have gone to see it. It is set in Hawaii and I’m a sucker for those sun-soaked surfs and volcano vistas. And, I’ll admit, George Clooney.

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Last week we lost a legend, boxing coach and trainer Angelo Dundee. As most of you know, he was the cornerman for world heavyweight champ Muhammad Ali.

Although I still don’t understand this about myself, I’m a huge fan of world championship boxing — and boxing doesn’t get huger than Ali! Read more →

At a glance:

• Implicit media endorsements make you stand out from the competition.
• It’s not advertising; it’s building credibility.
• Maximize your exposure by posting it on your Web site and sharing it via social media.

A colleague of mine, who’s a former newspaper reporter, tells a story about a savvy attorney she knew. He’d tip her off whenever he had a particularly juicy case if she promised to include his name alongside that of his client in her story. Whether he won the case or lost it, people remembered his name and associated him with high-profile cases.  He’d figured out that having his name in the paper bought him something no amount of advertising could: credibility.

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