As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them!
1. Wear something that conveys your personality and your message: You don’t want to be judged by your appearance, but knowing that happens, prepare for it. You want to appear confident and professional, so make sure you are comfortable in what you wear and that the color and fit compliment you. Keep in mind that not every camera angle is going to be close up. Your whole outfit will show, including the shoes. Make sure that your shoes are polished and that laces are not frayed or missing all together. Remember, you want to give a good impression so that your appearance speaks to your credibility!
2. Be choosy about color and pattern: Small, tight patterns do not come across well on TV – they tend to shimmer, so solids are better. Certain colors are overpowering on TV or tend to bleed. Black, white and red fit this category. Blue works very well on camera. You want the audience to focus on your message, not your clothing, so keep it simple and classy.
3. Jewelry: Microphones are very sensitive, so although those dangling earrings and that big chunky necklace go beautifully with your suit, you will want to remove them so they do not make any distracting noise. Keep it tasteful and simple; a nice necklace, a ring or two and classic earrings are a good choice.
4. Manicures: Manicures are not just for the ladies anymore. Clean, buffed, trimmed nails are important for men and women alike. When the camera zooms in for a close up on your book or product, your hands will reflect your level of professionalism. For the ladies, if you choose color for your nail polish, tone it down so it doesn’t detract from the cover of your book or product.
5. Put on your face: Not all shows have make-up artists. You should make sure you are made up in an understated and professional manner. Some base and some powder should do the trick. Base will help keep your pores from showing and powder will keep you from looking shiny. This goes for the men, too. Yes, you are going to have to wear make-up, and you may have to apply it yourself! Make sure, gentlemen, that you cover your face and your forehead with powder; you want your message to shine, not your forehead! If the show has a makeup artist, they can then enhance what you have done. If they don’t, then you will look good anyway. Remember…less is more.
Now you can be more prepared for that close-up!
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.