Orange Is the New Black’s Early Release

Orange Is the New Black’s Early Release

Six hours makes a big difference on social media. Yesterday, CEO Reed Hastings of Netflix heightened the hype by announcing that the third season of Orange is the New Black would be available for streaming before the official midnight launch time.  He did it at a Manhttan event called OrangeCon, the very existence of which should tell you how much some viewers like the show. The digital world–led by those following the #OrangeCon tag–proceeded to flip out. Read the complete article on AdWeek Here ©2015 Adweek   All Rights...
Why Instagram is the Hottest and Fastest Growing Social Network

Why Instagram is the Hottest and Fastest Growing Social Network

Instagram is the hottest social network around these days. People are joining the network in droves, and according to statista.com, they passed 300 Million monthly users in December of 2014. That’s up from 200 Million in March of 2014. For perspective, Twitter currently has 284 Million active users. So why are people so intrigued? 1. It’s visual. Social media has been moving to more visual content for a couple years now. The pictures and videos are easy to scroll through and don’t require much effort. A user can scroll through recent pictures posted by the individuals they’re following or view all the pictures in a conversation by searching for hashtags. For example, if I wanted to see all fitness-related pictures, I could search #fitness. The result will be lots of fitness-related pictures from people around the world. This is a great way to find interesting new people to follow. 2. It’s mobile. The entire network is designed to be used with a smartphone. The vast majority of social media users are walking around with an Android or iPhone in their pocket. The powerful cameras on these phones give everyone the capability of capturing interesting, timeless photos. Combine this with the ability to have quick, simple communications with people on Instagram and you have a perfect place to post all your best selfies and sunset photos in real time. 3. It’s interactive. Recent data compiled by Socialbakers shows that Instagram posts get engaged around 50 times more often than tweets. That’s right – 50 times more! This information was compiled from comparative study of the top 25 most engaging brands...
Where Are You Now? Location Based Apps and Children

Where Are You Now? Location Based Apps and Children

Location based apps have changed the way people move throughout the world in the last few years. What started with the ability to use maps with your smartphone has now become a part of nearly every social network. People are literally mapping out every step of their life for all of their social connections to see, and while this technology is convenient for most, there are risks that many of us don’t even realize. Parents especially have a unique set of risks when considering how they will allow their children to utilize location-based technologies. Criminals are increasingly using this technology to research crimes, and with more location information being shared each day, this will only continue. It’s not all bad though because family tracking apps can help parents feel more confident about the whereabouts of their children in a secure family-only environment. For example, family tracking apps – like Family Locator by Life360 – allow parents to know where each member of their family is located in real time. Family members can message each other within the app and can even check in to let everyone else know they’ve arrived safely at their destination. This type of app is also handy if your phone is lost or stolen. All of this information is ONLY available to your family members within the app. When choosing a family locator app, make sure that the location information will only be shared with your family. Avoid apps primarily designed to meet new people if you want to track your family because even if you set your app settings to private, some apps may...