It is with great pride and honor that we’re able to announce that for the 7th consecutive year, EMSI Public Relations reported growth again! Read the whole story here on MSNBC.com

For the Holidays, the team at EMSI Public Relations took two different photos. We want to know which one you like better! Vote below!

Standard Picture

Silly Picture

Want to see the Winner? Sign up for the free PR Insider by clicking here – We’ll send out our Holiday card on Dec 24th with the winning photo. You’ll also get a free copy of our “50 Tips to Becoming a Top Guest on Talk Radio” ebooklet instantly.

At EMSI Public Relations Firm, we are honored to be named one of the Top 500 Companies and one of the Top 75 Women-Owned Businesses in the Tampa area by the Tampa Bay Business Journal! Here’s CEO and Founder Marsha Friedman and President Steve Friedman holding our awards. EMSI Public Relations is a Top PR Firm based near Tampa, FL and has clients nationwide.

Click Here to Read the Whole Story about EMSI Public Relations Winning Business Awards on Yahoo! Finance
Click Here to Read the Whole Story about EMSI Public Relations Winning Business Awards on CBS Marketwatch
Click Here to read Whole Story about EMSI Public Relations Winning Business Awards
Click Here to Read the Whole Story about EMSI Public Relations Winning Business Awards on Yahoo News

While “The Daily Show” beats up on Tampa Bay’s reputation for being too hot, too sprawling and not cultured enough during the Republican National Convention, we here at EMSI Public Relations beg to differ. The area has long stood out among other Florida regions as a unique blend of city life and quaint coastal culture. We enjoy deep historical roots, and our amenities pander to a wide range of residents and visitors. The year-round warm climate and sea breezes aside, Tampa has more to offer than just a pretty view. Here are five examples:
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‘Marvin, He was a Friend of Mine’
By Michael Levin

The first time I saw Marvin Hamlisch, he was playing piano at Carnegie Hall. It was May 6, 1972 and the occasion was “An Evening With Groucho.” My childhood hero, Groucho Marx, was performing a show of reminiscences, comedy and song, and Hamlisch was his accompanist. The audience, jammed with knowledgeable Groucho-philes, responded favorably to his glissandos and general keyboard mastery.
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I’m sure you’ve heard about it by now – The Fifty Shades of Grey phenomenon! It has women around the world running to their local bookstore. Last I heard, more than 30 million copies had been sold!
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Article at a glance:

• Local media can position you as a celebrity and expert.
• A hometown fan base can help you grow.
• Look for shows, publications that are a good fit.

I admit, I’d be on the first red-eye to New York City if I thought I’d land in the chair next to Matt Lauer on the Today show. Imagine! An audience of millions and Matt Lauer’s hand on my arm!

But while national TV exposure is great, you won’t hear me sobbing if he never invites me to his set. (Well, maybe a sniffle or two – hey, he is Matt Lauer.)  I know that local TV and radio shows, newspapers and magazines can also position me as an expert and a celebrity. They can help me build a solid fan base that will help carry me to national prominence, if that’s what I want. And they’ll give me a chance to polish my message, so when the big time’s ready for me, I’ll be ready for it.

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Article at a glance:

• Cross-promote your publicity and social media marketing
• Generate 3^rd-party conversations to build followers
• Your “rivals” can be your best friends

Ever play the game Mouse Trap? The goal is to build a contraption that’s set into motion when a player turns a crank. The crank spins gears that push a lever that smacks a boot that kicks a bucket that spills a marble that rolls down a chute, hits a pole … well, you get the idea.

In the end, it catches a mouse – if you’re lucky.

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How the Different Elements of Your PR Campaign Work Together

With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media – so you really need a 4-D strategy (a point I am sure I will be arguing online at some point with a smart-aleck physicist who takes issue with my science).

In PR, unlike movies, 4-D is the only way to go. I mention this because people frequently ask me which of the four media outlets I think is better. I try to explain that each one is effective in its own right, however, as the media feeds off of itself, the most effective PR campaign will include using all elements in a strategy that leverages a 4-dimensional approach.

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EMSI client, Collen Aylward, received coverage in CNNMoney.com.

Click here to view article.