We speak with authors on a daily basis, usually about their book promotion or marketing a book, and all too often they are sitting somewhere on the scale between frustration and apathy.
If this is you, and you are ready to throw in the towel, or if you just some help with marketing a book, then we’re writing this for you.
First, take an honest look at the promotion you did to see if you can identify why it wasn’t effective. Was there simply not enough (most common reason)? Did your message to the media fall flat? Or…maybe there just wasn’t any book promotion at all.
If any of the above applies, don’t think you’ve failed as an author. You may not be a whiz at marketing and publicity, and unless your book is specifically about marketing and promotion, there’s really no reason for you to try to become an expert in that field. After all, you’re already an expert in your own field, or you wouldn’t have written your book!
Second, please understand that just because your book promotion wasn’t successful in the past, doesn’t mean that it can’t be now and in the future. In fact, even if your book was published a while ago, as long as your topic is “evergreen” – meaning it is not tied to some hot news item or trend – the promotion of your book can begin or resume at any time.
The real key to the successful promotion of your book is in knowing how to approach the right media, and having an angle that will grab their attention. So many authors, and companies too, still think sending out a boilerplate press release to a big list of editors is going to magically spark a wildfire of intense interest and buzz – but it just isn’t so.
Here at EMSI Public Relations our area of expertise is arranging radio and TV interviews, in addition to editorial coverage in newspapers, magazines and on the Internet. Even if you think that’s a “pipe dream” because of past promotional failures, I assure you, it may not be too late!
Let us help you get your message out! It’s what we do, and we can do it for you!
EMSI has been promoting authors for over 26 years, and we can give you honest feedback of what can be achieved. You owe it yourself to invest in a well thought-out book promotion campaign that works towards your goals.
You’ve already invested a lot of valuable time, passion, resources, and energy writing your book and getting it published; don’t give up yet. Instead, give us a cal at 800-881-7342 or
Want to publish your own book? Try these tips. More about Book Promotion Read more about Marketing a Book on Biznik How Did “50 Shades of Grey” get such great book promotion? Read our blog here Read more about Marketing Your Book on Chipley Read more at Scoop San Diego about Marketing Your Book Read more about this article at Orlando Advocate Read More About Marketing a Book Explore more about how to Get Started Marketing Your Book on Yahoo! If you’re planning a Radio or TV interview, make sure to read this interview in Businessweek Click Here to Read the Whole Story about EMSI Public Relations Winning Business Awards on Yahoo! Finance Click Here to Read the Whole Story about EMSI Public Relations Winning Business Awards on CBS Marketwatch Boosting Your Ranking on Google with Google Plus? Try these tips.