Have You Given Up On Your Book Promotion?
Posted by Marsha Friedman
I speak with authors on a daily basis, usually about the promotion of their book, and all too often they are sitting somewhere on the scale between frustration and apathy.
If this is you, and you are ready to throw in the towel, then I’m writing this for you.
First, take an honest look at the promotion you did to see if you can identify why it wasn’t effective. Was there simply not enough (most common reason)? Did your message to the media fall flat? Or…maybe there just wasn’t any promotion at all.
If any of the above applies, don’t think you’ve failed as an author. You may not be a whiz at marketing and publicity, and unless your book is specifically about marketing and promotion, there’s really no reason for you to try to become an expert in that field. After all, you’re already an expert in your own field, or you wouldn’t have written your book!
Second, please understand that just because your book promotion wasn’t successful in the past, doesn’t mean that it can’t be now and in the future. In fact, even if your book was published a while ago, as long as your topic is “evergreen” – meaning it is not tied to some hot news item or trend – the promotion of your book can begin or resume at any time.
The real key to the successful promotion of your book is in knowing how to approach the right media, and having an angle that will grab their attention. So many authors, and companies too, still think sending out a boilerplate press release to a big list of editors is going to magically spark a wildfire of intense interest and buzz – but it just isn’t so.
Here at EMSI Public Relations our area of expertise is arranging radio and TV interviews, in addition to editorial coverage in newspapers, magazines and on the Internet. Even if you think that’s a “pipe dream” because of past promotional failures, I assure you, it may not be too late!
Let us help you get your message out… it’s what we do, and we can do it for you! My partner, Steve Friedman, and I, along with our staff of PR professionals, have been promoting authors for 20 years, and we can help you.
You’ve already invested a lot of valuable time and energy writing your book and getting it published; don’t give up yet. Instead, give us a call…
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Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children.
