In the mid 1970s, Michael Uslan bought the film rights to a comic book character no movie studio cared about – Batman. For more than a decade he labored with writers and producers, pitching his darkly elegant vision of this movie. Finally, in the late 1980s, Michael was able to assemble a team that included director Tim Burton and stars Michael Keaton and Jack Nicholson to create the landmark movie Batman.
He has turned what anyone else would have called a one-trick-pony into a media dynasty. Known around the country as the Bad Breath Doctor, Dr. Katz is a dentist who helped develop a product line called TheraBreath, an anti-bacterial bad breath cure. It is sold, in its many forms – breath spray, chewing gum, etc. – in major big box stores and chain pharmacies around the country.
Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.
Keep in mind, there are over 400,000 new books published each year, and every one of those authors is clamoring to get air time and ink to push their books, as well.
Howard Ruff is one of those economists who has been there, done that and went long on the T-Shirt – and made a killing!
For more than 30 years, he has been publishing his newsletter, The Ruff Times, to advise his nearly 600,000 subscribers on where the financial markets are headed. He is the author of one of the best selling financial books of all time, How to Prosper During the Coming Bad Years in the
21st Century, and he has been a guest of most every financial television and radio show you can imagine.
They say you can’t win if you don’t get out there and play. That’s as true for public relations as it is for the lottery. Winning the lottery, though, is all chance (lucky numbers notwithstanding). Striking a chord with your PR campaign is more about timing, having a message that resonates, and knowing how to pitch it to the media.
There is, however, that small element of luck that makes hitting a PR jackpot a lot like winning the lottery. Read More
Recently, we learned one of our clients had achieved another of her goals: to be hired as a regular contributor to a large, national, health-oriented publication.
SymptomFind.com, a website with more than 3 million unique visitors a month, asked Dr. Niki Barr to join its paid advisory board. She’ll write and review content for the site a few hours a week, which will give her a regular source of national visibility and credibility
That’s just the most recent coup in Niki’s campaign, which holds plenty of lessons for anyone interested in the same kind of success. Read More