Building “BUZZ” For Your Book Can Be Fast, Easy and Cost Effective
In today’s world of publishing, I don’t have to tell you what a challenge it is to get your book noticed. With nearly 300,000 new books hitting the market every year, this is a problem all authors encounter – from first timers to big name celebrities. But once you have the word-of-mouth buzz going, it can spread like wildfire.One of the best methods to get people talking about you and your book is by being interviewed as a guest on talk radio. Why? This medium allows you to talk to a captive audience of affluent, educated and, most importantly, active consumers who are book-buyers. We’ve been one of the country’s top providers of radio show guests since 1990 and, from our years of experience, we’ve seen how instrumental talk radio has been in our daily lives. Talk radio hosts and their guests consistently create thought provoking conversations throughout the country. They’re largely responsible for spreading new ideas resulting in hot trends and lifestyle choices. You and the message of your book CAN be part of this forum that affects peoples lives daily. This is how buzz is built. Read more
Exclusive Interview with Michael Harrison, Founder of Talkers Magazine, Part 1
Referred to as “The Bible of Talk Radio” by Business Week Magazine.
Ok… as you probably know, I’m a big vocal supporter of talk radio, not only for its entertainment and educational value, but, also because of its value for promoting books, products and services. One person in particular who shares my viewpoint is the founder of Talkers Magazine, Michael Harrison. And let me tell you, when it comes to someone who has their finger firmly on the pulse of talk radio…this is the man! Read more
Get Stores Calling You to Stock Your Product On Their Shelves
Are you having to fight to get into new stores and at the same time battle for prime shelf space? Here’s an inside tip about how to turn the tables in the battle for shelf space in retail outlets. It’s called “reverse distribution.”
“Reverse distribution” is a name we’ve coined to describe the phenomenon in which customer demand results in stores calling you to order your product for their shelves. Read more
Four Tips To Get Talk Radio Hosts Interested in Your Product or Service
Talk radio interviews are one of the bases of a potential sales homerun. In fact, they’re custom-made for companies who want quick, affordable national exposure for their products or services. Read more
Fall Book Promotion Tips
The scramble for book promotion gets underway every fall.
Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here.
With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out from all the other new books being released. Read more
9 Reasons Why Talk Radio Works in Promoting Your Product and Service!
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true – but let me give you nine to start with: Read more
Every 1000-Watt Station Can Help: A Strategy for Today’s Talk Radio Scene
Bill O’Reilly, host of Fox News Channel’s The O’Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list.
“In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn’t review the book. We had to rely on talk radio…Talk radio has shown a much better return (than our advertising dollars).”
There’s no doubt that talk radio is a great vehicle for authors, because it allows them to give in-depth answers and puts them in direct communication with people who may want to buy their book. Read more
How to Market Your Supplements on Radio and TV
Marketing can be a pretty bewildering subject for supplement makers, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your supplements? Before answering this question, consider these seven points… Read more
How to Get Talk Radio Hosts Interested in Your Book
If you’re hoping to turn your book into a sensation you can’t afford to overlook talk radio. Your book isn’t going to sell itself, so you need to do everything you can to get the word out. By generating word-of-mouth on talk radio shows around the country, you can create that all-important buzz that can transform your book into a bona fide hit. Read more
Where Do You Start With Book Promotion?
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year.
You know you have to alert the public about your book, but you may not have any idea how to get started. Read more
Talk Radio Can Increase Your Book’s Profile
Experts predict that recent shake-ups in the radio industry will cause the popularity of talk radio to soar to never-before-reached heights. Recent technological breakthroughs like the iPod, mp3′s, and satellite radio have changed the way that consumers listen to music.
As a result, uncertainty in the radio industry is causing many stations to rethink their formats, with the trend moving to talk. Program managers at FM stations all over the country are replacing music programming with all-talk formats, resulting in an explosion of talk radio shows. Read more
TV & Radio Guest Spots Can Help You Build Your Business
Who doesn’t want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have wanted the same thing. My answer is to appear as a guest on local radio and TV news shows which will enable you to get the word out to thousands – and possibly millions – of consumers.
From my experience, here are some tips that will help anyone get started in the race to attract attention from the broadcast media – radio and TV. Read more
How to Generate Positive PR for Your Business
If you are focused on successfully growing your business, then a terrific way to do so is to harness the intense power of public relations. PR, as you probably already know, is the non-paid exposure of a person or business, its products or services. Read more
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
