Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival.
Preparing for this event got me thinking about how much both book publishing and publicity have changed since 1990, when I began representing authors. With the rise of the Internet, new rules developed and strategies evolved – I’ll share three of the new “do’s” with you today.
But first, a little background.
Some of the changes arose because publishing became so easy. Today, there are authors of every stripe, from those in time-honored fiction and non-fiction categories to business people and professionals who’ve learned that writing a book is essential to building their brand.
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