When it Comes to Talk Radio, You Can’t Judge by Size Alone
Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today – “We try harder.”
The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It’s a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio. Read more on why you shouldn't judge talk radio shows by station size alone →
Stay Focused on Your Passion: Emmy-Winning Client Proves Passion and Drive Can Overcome ANY Obstacle
I spend much of my time doling out practical marketing and PR advice based on the harsh realities of today’s new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful.
But there is one particular element I discuss quite a bit in my book, Celebritize Yourself – I also refer to it so often when speaking to clients and potential clients that I sometimes feel I run the risk of it losing its meaning. The element I talk about copiously is following your passion, and because I hate the thought of sounding like a broken record, it’s refreshing when something happens that re-emphasizes the meaning of my words. Read more on passion being the driving force behind your success →
How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It
Do you know what the media would consider newsworthy about you or your company?
Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest. Read more on getting the media interested in you →
When Should an Author Start Thinking About Book Promotion?
Many new authors think the answer is either “when the book is done” or “doesn’t the publisher take care of that?”
But unless you are a Glenn Beck or Dan Brown, both of those responses are dead wrong. Read more on when an author should start to think about book promotion →
5 Steps for Using Creative PR to Become an Expert Celebrity
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more on the 5 steps for using creative PR to become an expert celebrity →
Put Your Expertise into a Book: Dave Ramsey’s Path to Celebrity
Today’s celebrity is not always a movie or TV star, or famous recording artist. Rather, today’s celebrity is frequently an expert in his or her field, whether it is decorating, gardening, investing or healthcare. These “expert celebrities” are the people we look up to, the people who have the information we are searching for, or who inspire us to make a change for the better in our professional or personal lives. Read more on putting your expertise into a book →
Do You Have What it Takes to Be THE Recognized Expert in Your Field?
You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. Read more on having what it takes to be the recognized expert in your field →
The PR Secret that Got Me Coverage in Forbes, Business Week and CNBC – All in One Day
A lot of PR consultants give advice, but how many actually live by it? In talking the talk for my clients, I also like to think I walk the walk.
In promoting my book, Celebritize Yourself, I have my team at EMSI treat me like a client. They help me write and distribute articles that are aimed to promote the book, following the exact process that we perform for our clients. Read more on the PR secret that got me great coverage →
The Road to Celebrity Can Have Many Twists and Turns
At the start of her career, Rosie O’Donnell probably never dreamed she’d have her own TV talk show, but she did. And with Oprah Winfrey’s landmark show ending next year, a new Rosie show is being positioned to take over from Oprah as the preeminent daytime talk show. Rosie’s success in the entertainment industry is a lesson to everyone with aspirations to become a celebrity themselves. Read more on the road to celebrity →
Why Did You Even Write a Book?
I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!
I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless. Read more on why did you even write a book →
Why Getting Published Will Help Your Business
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
Can A Book Brand You as an Industry Expert?
In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before. They need to find a way to set themselves apart from others in their industry. Thus my mantra: a book is America’s new business card. Read more on branding yourself as an industry expert →
Embrace the Celebrity Within
Why Everyone Has a Little Celebrity in Them – And What to Do About It
Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday.
True celebrities are experts. In a lot of cases they’re experts at acting, putting a ball in a hoop or looking sexy in next to nothing. But believe it or not, most celebrities these days – the ones that keep auditoriums and hotel conference rooms and even bookstore shelves full – are folks like you and I; people who realized what they are very, very good at and put it to use by celebritizing themselves (or putting their expert status to use as a modern celebrity). Read more on embracing the celebrity within →
Celebritize Yourself: How to Build Your Brand as the Leader in Your Field
It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. Read more on how to build your brand as the leader in your field →
5 Tips for Building Viral Buzz
We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable. Read more on building viral buzz →
A Little Quiz to Show You How Big a Deal You Really Are
Joe the Plumber.
Dog the Bounty Hunter.
Bill Nye the Science Guy.
While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year. Read more on how big a deal are you really →
Books: America’s New Business Card?
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. Read more
Portable Expertise: How Books Allow You to Go Everywhere They Can
If you’ve decided to become an expert in your field, in any field, allow me to show you how much faster that process can be – and how much further you can reach – through the publication of a well-written, carefully-planned, readable and entertaining book.
Books provide what I call “portable expertise.”
Low-Tech, High-Impact
Anywhere a book can go, you can go. Yes, there are more high-tech ways to reach your audience, but when someone’s wi-fi isn’t working, your book still is. When someone’s at 30,000-feet and can’t use their laptop yet, he or she can still open your book. Read more
Exploring the New Breed of Celebrity
It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.
However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.
From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. Read more
5 Signs That You Are Ready for Your Own Brand of Celebrity
In today’s world, celebrity isn’t just for celebrities anymore. We have celebrity political pundits, celebrity cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen! Professionals from a wide array of fields are now taking full advantage of this new media age – and the “New Age of Celebrity” we are living in!
For example, it might be an expert turned author like Timothy Ferriss, whose first book The 4-Hour Workweek became an instant classic and perennial bestseller, launching his status as a gold-standard consultant, speaker, expert, pundit… you name it. Read more
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
