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	<title>EMSI Public Relations&#187; Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency | Book Promotion Experts | Book Publicity Firm</title>
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	<description>Public Relations Firm EMSI - PR Firms, PR Agencies</description>
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		<title>Planning on Booking Your Own TV Publicity?</title>
		<link>http://emsincorporated.com/planning-booking-tv-publicity-sending-press-release/</link>
		<comments>http://emsincorporated.com/planning-booking-tv-publicity-sending-press-release/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 18:13:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr firms]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4433</guid>
		<description><![CDATA[It's not unusual for a producer to be interested in your pitch, but want the interview to be done at a location that illustrates what the story is about.  TV, after all, is a visual medium. 

A great example that comes to mind is a client who is an expert on how to deal with foreclosure - a timely topic, unfortunately.  He was traveling around the country to cities experiencing high percentages of foreclosures and in each city we obtained media coverage for him.  But in Phoenix, Arizona, the producer didn't want just a "talking head" interview. She agreed to do the interview only if it could be at a foreclosure property.  And of course it was up to us to locate a suitable site, get permission to shoot the interview there, and ensure the TV crew had access when they arrived.  After many, many phone calls to pull all of this together, the location was finalized, permission was obtained and the client's TV interview was confirmed.  In fact, it turned out to be one of the client's best interviews.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>6 Tips for Getting Booked as a Talk Radio Guest</title>
		<link>http://emsincorporated.com/6-tips-booked-talk-radio-guest/</link>
		<comments>http://emsincorporated.com/6-tips-booked-talk-radio-guest/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 16:02:24 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4423</guid>
		<description><![CDATA[First and foremost, you need to follow the news. What are people talking about? What is the media saying? What's the buzz? Keeping up with the news is important because talk radio is all about current events. When you know what's current, you can package your message to fit the news...making you an attractive guest for a talk show. Your job is to scan the network and cable news channels, the newspapers, look at news websites, and, most importantly, monitor the talk radio landscape.]]></description>
		<wfw:commentRss>http://emsincorporated.com/6-tips-booked-talk-radio-guest/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Want to Get on TV? Follow a Daily News Routine to Increase Your Chances</title>
		<link>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/</link>
		<comments>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:48:50 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4378</guid>
		<description><![CDATA[A daily routine of following breaking news and popular stories is the first and most essential step in my formula for how you can get interviewed by the media. If you are Internet savvy and prefer to get your news digitally, tracking news trends will be a breeze. There are many online news outlets, such as Yahoo, MSN, CNN and AOL, that prominently feature on their sites the most searched and significant news events each day. There are also other online services, such as Google Alerts, Digg, and others, that allow users to stay on top of the hot topics. If your preference - like me - is to watch the news on TV and/or read daily newspapers, those are also effective methods for keeping up with the news cycles. Whether you prefer traditional or digital news, the key thing is to establish a news-tracking routine and stick to it. It will orient you as to which news topics are getting the most attention, and will be a strong predictor of which stories are most likely to have a longer cycle on TV news outlets.</]]></description>
		<wfw:commentRss>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketers Should Not Ignore the She-Conomy</title>
		<link>http://emsincorporated.com/marketers-ignore-sheconomy-women-key-buying-decisions-home-work/</link>
		<comments>http://emsincorporated.com/marketers-ignore-sheconomy-women-key-buying-decisions-home-work/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 15:25:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[gloria steinem]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[marti barletta]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4055</guid>
		<description><![CDATA[Over the next decade, women will control two-thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York]]></description>
		<wfw:commentRss>http://emsincorporated.com/marketers-ignore-sheconomy-women-key-buying-decisions-home-work/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It</title>
		<link>http://emsincorporated.com/media-interested-newsworthy-knowing/</link>
		<comments>http://emsincorporated.com/media-interested-newsworthy-knowing/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:18:24 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Newspaper and Magazine Coverage]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[arthur murray]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[dancing with the stars]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3719</guid>
		<description><![CDATA[Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's very understandable that this could occur, if you're not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.<!--]]></description>
		<wfw:commentRss>http://emsincorporated.com/media-interested-newsworthy-knowing/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The True ROI of Public Relations: What Do You REALLY Get From a PR Campaign</title>
		<link>http://emsincorporated.com/true-roi-public-relations-pr-campaign/</link>
		<comments>http://emsincorporated.com/true-roi-public-relations-pr-campaign/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:37:07 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[roi of pr]]></category>
		<category><![CDATA[roi of public relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3713</guid>
		<description><![CDATA[The truth is, the ROI of PR is very different than the ROI of advertising and no less valuable.  But, because of the differences, it requires an altogether different yardstick than advertising’s traditional cost-benefit analysis. ]]></description>
		<wfw:commentRss>http://emsincorporated.com/true-roi-public-relations-pr-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>When Should an Author Start Thinking About Book Promotion?</title>
		<link>http://emsincorporated.com/author-start-thinking-book-promotion/</link>
		<comments>http://emsincorporated.com/author-start-thinking-book-promotion/#comments</comments>
		<pubDate>Tue, 25 May 2010 20:30:34 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3708</guid>
		<description><![CDATA[I'm reminded of Ralph Waldo Emerson's quote, "Build a better mousetrap, and the world will beat a path to your door."  It may be catchy, but it's simply not true. Here's the truth: the only way the world will beat a path to your door - or to bookstores, your website or listing on Amazon.com -  is if consumers even know your book exists...and that means a great deal of marketing and promotion.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/author-start-thinking-book-promotion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You</title>
		<link>http://emsincorporated.com/do-you-want-to-be-on-the-big-talk-shows-then-you-need-to-get-media-talking-about-you/</link>
		<comments>http://emsincorporated.com/do-you-want-to-be-on-the-big-talk-shows-then-you-need-to-get-media-talking-about-you/#comments</comments>
		<pubDate>Tue, 11 May 2010 16:15:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[larry king]]></category>
		<category><![CDATA[oprah winfrey]]></category>
		<category><![CDATA[rachel ray]]></category>
		<category><![CDATA[the oprah winfrey show]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3617</guid>
		<description><![CDATA[It is totally valid to aim for appearances on the top TV and radio talk shows - that's the brass ring we all hope for. But the best and most effective way to get the attention of top show hosts and producers is to already be in the media, on the news, building buzz.  And to accomplish that, you should embrace every marketing and PR opportunity in order to heighten national attention and raise consumer awareness of your company and products. 
]]></description>
		<wfw:commentRss>http://emsincorporated.com/do-you-want-to-be-on-the-big-talk-shows-then-you-need-to-get-media-talking-about-you/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>5 Steps for Using Creative PR to Become an Expert Celebrity</title>
		<link>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/</link>
		<comments>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/#comments</comments>
		<pubDate>Wed, 05 May 2010 13:27:37 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[darlene quinn]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[pr angle]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3597</guid>
		<description><![CDATA[And that's when we knew we had it. We knew that promoting her simply as a new author of a racy novel that reeked of money and power wasn't going to get us very far. There are more than 370,000 new books published every year, and casting her as one of those numbers just meant that she'd be regarded as another can of beans on the shelf.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Tips for Using Social Media to Build Your Opt-In List</title>
		<link>http://emsincorporated.com/6-tips-social-media-build-optin-list/</link>
		<comments>http://emsincorporated.com/6-tips-social-media-build-optin-list/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 21:49:57 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3501</guid>
		<description><![CDATA[The truth is that being an active and diligent social media marketer, posting and participating with consistent frequency, does not guarantee your messages are going to be seen by everyone you would like to reach. And it's understandable...people are busy. Some log on to their social networks at different times of day than when you happen to be on, others get involved only sporadically, while some group participants may only check in to see what's happening in their group every few weeks. ]]></description>
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		<slash:comments>3</slash:comments>
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