Celebritize Yourself: 5 Things To Focus On When Defining Your Brand

Celebritize Yourself: 5 Things To Focus On When Defining Your Brand

Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on...
Whether it’s business or personal, it’s never too soon to revisit your 2016 goals.

Whether it’s business or personal, it’s never too soon to revisit your 2016 goals.

As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months. I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. Instead I meandered through the year, depending on good fortune rather than good planning. Click here to read...
How To Generate Blog Ideas That Will Keep Readers Coming Back

How To Generate Blog Ideas That Will Keep Readers Coming Back

A well-written and regularly updated blog is a great marketing tool for a variety of reasons. A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers. But let’s face it, the blog that you vowed to update every two or three weeks can seem like another mind-numbing chore as time passes and your enthusiasm wanes. What’s worse is that, pretty soon, you start running out of material. After all, you already covered everything obvious and worthwhile, right? What’s left to write about? Plenty, as it turns out. You just need to put yourself in a position to attract great ideas and snag them as they whiz by. Let me nudge you in a few directions that should help feed the blog beast that haunts your doorstep every couple of weeks or so. Read more on Toronto...
Orange Is the New Black’s Early Release

Orange Is the New Black’s Early Release

Six hours makes a big difference on social media. Yesterday, CEO Reed Hastings of Netflix heightened the hype by announcing that the third season of Orange is the New Black would be available for streaming before the official midnight launch time.  He did it at a Manhttan event called OrangeCon, the very existence of which should tell you how much some viewers like the show. The digital world–led by those following the #OrangeCon tag–proceeded to flip out. Read the complete article on AdWeek Here ©2015 Adweek   All Rights...
Why Instagram is the Hottest and Fastest Growing Social Network

Why Instagram is the Hottest and Fastest Growing Social Network

Instagram is the hottest social network around these days. People are joining the network in droves, and according to statista.com, they passed 300 Million monthly users in December of 2014. That’s up from 200 Million in March of 2014. For perspective, Twitter currently has 284 Million active users. So why are people so intrigued? 1. It’s visual. Social media has been moving to more visual content for a couple years now. The pictures and videos are easy to scroll through and don’t require much effort. A user can scroll through recent pictures posted by the individuals they’re following or view all the pictures in a conversation by searching for hashtags. For example, if I wanted to see all fitness-related pictures, I could search #fitness. The result will be lots of fitness-related pictures from people around the world. This is a great way to find interesting new people to follow. 2. It’s mobile. The entire network is designed to be used with a smartphone. The vast majority of social media users are walking around with an Android or iPhone in their pocket. The powerful cameras on these phones give everyone the capability of capturing interesting, timeless photos. Combine this with the ability to have quick, simple communications with people on Instagram and you have a perfect place to post all your best selfies and sunset photos in real time. 3. It’s interactive. Recent data compiled by Socialbakers shows that Instagram posts get engaged around 50 times more often than tweets. That’s right – 50 times more! This information was compiled from comparative study of the top 25 most engaging brands...
Where Are You Now? Location Based Apps and Children

Where Are You Now? Location Based Apps and Children

Location based apps have changed the way people move throughout the world in the last few years. What started with the ability to use maps with your smartphone has now become a part of nearly every social network. People are literally mapping out every step of their life for all of their social connections to see, and while this technology is convenient for most, there are risks that many of us don’t even realize. Parents especially have a unique set of risks when considering how they will allow their children to utilize location-based technologies. Criminals are increasingly using this technology to research crimes, and with more location information being shared each day, this will only continue. It’s not all bad though because family tracking apps can help parents feel more confident about the whereabouts of their children in a secure family-only environment. For example, family tracking apps – like Family Locator by Life360 – allow parents to know where each member of their family is located in real time. Family members can message each other within the app and can even check in to let everyone else know they’ve arrived safely at their destination. This type of app is also handy if your phone is lost or stolen. All of this information is ONLY available to your family members within the app. When choosing a family locator app, make sure that the location information will only be shared with your family. Avoid apps primarily designed to meet new people if you want to track your family because even if you set your app settings to private, some apps may...