3 Qualities of Successful Publicity
I’m constantly entertained by the creativity businesses display as they seek publicity to keep their name in front of audiences and build their brand.
While some efforts are more successful than others, invariably the best ones remind us that we need to think beyond the obvious. To get people talking about you or your business, you also need to touch them emotionally, whether it’s by surprising them, making them laugh or shed a tear, or inspiring them. And that requires the willingness to go out on a limb.
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