Marketing Efforts Soar When You Think Outside the Box
A prospective new client for us at EMSI had big plans for March 14 – National Pi Day.
Patrick Walsh, CEO of AirSign Aerial Advertising, had teamed up with Ben Davis, the artist known as ISHKY, to create a surprise spectacle in the skies over the South by Southwest festival in Austin, Texas.
One of Patrick’s skywriting teams would circle the sky with hundreds of the numbers in the infinite pi sequence that begins with 3.14 (hence, Pi Day is 3/14). Each number would be as tall as a skyscraper and the sequence would cover 100 miles of airspace. His team of five synchronized aircraft would create the numbers in dot-matrix fashion for more than 90 minutes.
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