How PR Affects Your World Today

How PR Affects Your World Today

One thing that didn’t exist when I got in the public relations business 25 years ago was the potential for something to – as we like to put it these days – “go viral.” Of course, that was before the coming of the digital world, or as some of the younger people in my...
Make The Media Want You

Make The Media Want You

Insider Tips For Thinking Like A News Organization When I first started EMSI, I realized that to get the media’s attention I needed to think like a news organization, whether it was a newspaper, magazine, talk radio or TV show. Early on, it became very apparent to me...