Home > Interviews on Talk Radio
Posted by Marsha Friedman · 3 Comments
You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.
So how do you get on the air? Here are six tips designed to get you talking: Read more on 6 tips for getting booked as a talk radio guest →
Posted by Marsha Friedman · 2 Comments
Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today – “We try harder.”
The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It’s a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio. Read more on why you shouldn't judge talk radio shows by station size alone →
Filed under Book Marketing & Promotion, Celebritize Yourself, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with book promotion, Book Publicity, Celebritize Yourself, celebrity expert, emsi, marsha friedman, national media exposure, pr firm, public relations firm, publicity firm, radio interviews, talk radio
Posted by Marsha Friedman · 3 Comments
Making the Host Happy Could Get You Invited Back
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we’d talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately. Read more on How to Promote Your Product or Book During Your Radio Interview →
Filed under Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with book promotion, book publicist, Book Publicity, corporate marketing strategy, cost effective marketing, emsi, marsha friedman, national media exposure, national pr firm, public relations firm, publicity, radio guest, radio interview, talk radio interviews
Posted by Marsha Friedman · 7 Comments
Do you know what the media would consider newsworthy about you or your company?
Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest. Read more on getting the media interested in you →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with arthur murray, book promotion, Celebritize Yourself, corporate marketing strategy, corporate pr strategy, dancing with the stars, emsi, marsha friedman, media interviews, national media exposure, pr firm, public relations firm, tv coverage, tv interviews
Posted by Marsha Friedman · 7 Comments
Over the years, I’ve given out reams of advice to people on how to do great press interviews, but sometimes it’s difficult to cover all the bases. After all, the way I got smart about the media was to make mistakes and learn from them. So I thought it might be fun and informative if I assembled some tips from the reverse angle – the best mistakes to make. I mean, if you’re going to mess up, why not do it in epic fashion so people remember you. Read more on how to do the worst print interview ever →
Filed under Building Credibility & Profile, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, The Value of PR · Tagged with emsi, marsha friedman, media interviews, national media exposure, pr firms, public relations firm, publicity firm
Posted by Marsha Friedman · 3 Comments
I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!
I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless. Read more on why did you even write a book →
Filed under Book Marketing & Promotion, Celebritize Yourself, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, Celebritize Yourself, emsi, marsha friedman, public relations firm
Posted by Marsha Friedman · 5 Comments
4 “Don’ts” to Keep In Mind to Ensure You Don’t Blow It
Sometimes I feel bad for on-air TV personalities, because if you’re on television regularly for any length of time, you’re going to screw up. It’s inevitable. It’s the law of averages, and when you do, YouTube will be sure to archive it for future generations. Read more on how NOT to do a TV Intervew →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, marsha friedman, national media exposure, tv coverage, tv interviews
Posted by Marsha Friedman · 1 Comment
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more on the seven PR secrets for getting on talk radio →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, Book Publicity, cost effective marketing, emsi, marsha friedman, national media exposure, public relations firm, radio interviews, talk radio guest, talk radio interviews
Posted by Marsha Friedman · 3 Comments
Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more on using the movie review paradigm in your business →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, Online Marketing and PR, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with book promotion, Book Publicity, corporate marketing strategy, corporate pr strategy, emsi, marsha friedman, national media exposure, pr firms, public relations firm, publicity firm
Posted by Marsha Friedman · 2 Comments
More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more on using TV and radio interviews to drive traffic to your website →
Filed under Building Your Brand, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Online Marketing and PR · Tagged with Book Publicity, corporate marketing strategy, cost effective marketing, emsi, lead generation, marsha friedman, national media exposure, pr firm, product promotion, product sales, public relations firm, tv interviews
Posted by Marsha Friedman · 1 Comment
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. Read more on how to get publicity for your book →
Filed under Book Marketing & Promotion, Effective Marketing Solutions, Interviews on Talk Radio, Newspaper and Magazine Coverage, Online Marketing and PR · Tagged with book promotion, book publicist, Book Publicity, emsi, marsha friedman, newspapers, Public Relations, radio hosts, radio interviews, talk radio
Posted by Marsha Friedman · 4 Comments
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with book promotion, Book Publicity, branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, marsha friedman, national media exposure, pr, pr firm, Public Relations, public relations firm, publicity
Posted by Marsha Friedman · 7 Comments
Here’s the situation. You have a great product or service and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering. Read more on how to market your book on radio & TV →
Filed under Building Credibility & Profile, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with marsha friedman, Media Exposure, pr, product marketing, Public Relations, publicity, radio interviews, tv interviews
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Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.
Per day. Read more on knowing which medium is right for your message →
Filed under Book Marketing & Promotion, Interviews on TV, Interviews on Talk Radio, Newspaper and Magazine Coverage, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with Book Publicity, cost effective marketing, Media Exposure, media interviews, national media exposure, print coverage, radio talk shows, talk radio interviews, tv coverage, tv interviews
Posted by Marsha Friedman · 1 Comment
Marketing can be a pretty bewildering subject for most companies, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your products? Before answering this question, consider these seven points… Read more
Filed under Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, PR As a Marketing Tool, The Value of PR · Tagged with branding, campaigns, corporate marketing strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pr, producers, product publicity, Public Relations, talk radio, tv interviews
Posted by Marsha Friedman · 3 Comments
Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exists, on both a national and a local level?!
While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. Read more
Filed under Building Your Brand, Effective Marketing Solutions, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with corporate marketing strategy, corporate pr strategy, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, product pr, product promotion, promotion, public relations firm, publicist, publicity, radio, talk radio
Posted by Marsha Friedman · 4 Comments
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm
Posted by Marsha Friedman · 7 Comments
Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right?
The face of radio has changed quite a bit over the past decade here are just a few of the changes. The hosts of major-market radio shows, which had extremely attractive audiences, used to bring guests in the studio for long chats. Not three or four minutes, but how about half an hour or longer! This was a time when a guest could knock off a couple radio interviews and send sales soaring. What has changed? First, there are not as many big stations that accept guests – many have changed to a music format or don’t accept guests that have a product or service to sell. Another change is that the amount of guest air-time has been greatly reduced. Radio talk shows nowadays find that listeners are more likely to stay tuned if they have three 10-minute guests per show rather than one guest featured for 30 minutes. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman · 1 Comment
Hi Everyone,
Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman · 3 Comments
A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years.
As Lee is one of the top “go-to” guys for helping national talk show hosts be the best at this medium – who better to give you advice on how to effectively use this medium when appearing as a guest! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
