Get Your Promotion in Shape for the Holidays: Marketing for Holidays and Beyond Starts Now
The holidays are upon us, once again, and as retailers try to get in gear sooner each year you can never start planning too early! After all, more than 70 percent of all consumer goods sold in the U.S. are sold in the fourth quarter of the year. For marketers, it’s the opportunity to meet and expand sales projections, and set the stage for the New Year. Read more on getting your promotion in shape for the holidays →
How Familiar (and Unfamiliar) Holidays Can Drive Your PR Campaign
As the dog days of summer wind down, I think it’s only appropriate that I tell a dog story of my own.
It starts with a client of mine who is a dog crusader with a cause. She’s written seven books about it, and just released a new one. Her passion, as if you haven’t figured it out by now, is animal rescue – specifically dogs from animal shelters. It’s a reasonably narrow cause, but she has been getting a great deal of attention, and October is going to be even bigger for her. You see, October is national Adopt-a-Shelter-Dog Month, sponsored by the American Society for the Prevention of Cruelty to Animals (ASPCA). For our client, it’s a month made in heaven for her message. Read more on how holidays can drive your PR campaign →
Tips for Your Online Book Promotion: It’s Not About the Technology, It’s About the Customers
When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and the only people interested in the Internet were some computer geeks.
Boy, have things changed. Today 44 percent of ALL books sold in North America are sold online at Amazon.com. What’s more, e-books now account for nearly 30 percent of all of Amazon’s sales. Read more on online book promotion →
When is a Good Time To Start Your PR Campaign? How About NOW?
“What may be done at any time will be done at no time.”
– Scottish Proverb
Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. Read more on when is a good time to start your PR campaign →
Marketers Should Not Ignore the She-Conomy
Women Make Key Buying Decisions at Home and at Work
I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I’ve not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we’d never solve the feminization of power until we solve the masculinity of wealth.
Well, I’d say we’re just about there, because women are controlling the use of more money than at any point in U.S. history. Read more on why marketers should not ignore the she-conomy →
5 Tips for Using Social Media to Build Your Opt-In List
The immense popularity of social networks, and the meteoric rise in the last few years of social media marketing, have been some of the most exciting new directions for PR and marketing that I have experienced.
That is why I jumped on board the social media marketing train over a year ago…it has been a huge boon to my performance-based PR business.
But in spite of the many extraordinary opportunities in social media marketing, one drawback I’ve found is the speed with which one can be forgotten. Even the social-media savvy may struggle to stay in front of and remain memorable in the minds of their friends, followers, connections and fellow group members. Read more on using social media to buildyour opt-in list →
Why Do We Listen to Movie Critics and How Can You Use That Paradigm in Your Business?
Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more on using the movie review paradigm in your business →
How to Get Your Web Site Mentioned on the Air
More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more on using TV and radio interviews to drive traffic to your website →
You Need Publicity For Your Book…Where Do You Start and What Do You Look For?
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. Read more on how to get publicity for your book →
Traditional Media Not Going Away: Why Radio, TV & Print Will Survive The Rise of the Internet
With over three decades of experience in marketing and PR, in the last few years I have been awed and excited by the new opportunities afforded by the Internet. The explosion of Internet applications, such as Facebook, YouTube and Twitter, to name a few, has shifted and expanded the world of marketing and PR, and it will never be the same. Read more on why really successful marketing campaigns must embrace ALL media avenues →
In An Uncertain Economy, When It Comes to Your Marketing, Be Certain About This…
After one of the worst periods for sales in retail history, some of the largest retailers in the country are saying that this year they are going to work harder than ever at increasing sales while trying to contain marketing expenses, according to a Dow Jones story that ran this morning. Read more on why marketing is critical when business is down →
What’s a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image
It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important. Read more on how Tiger Woods should deal with the media →
Why You Should Market MORE – Not Less – When Times Are Tough
Whenever times get tough for businesses, CEOs talk about “tightening their belts” as a way to signify cutting back on essentials in order to ride out the rough patch. And cutting back is a correct strategy. It’s definitely not the time to dole out generous bonuses, arrange extravagant company trips or find new company perks to buy into! Instead, it’s the time to review every expense and ensure that only those affecting your bottom line are kept in tact. It’s also the time to evaluate personnel or positions that may no longer be as necessary in slower sales times. Read more on why you should market more when times are tough →
What is Marketing? A Practical Explanation of Marketing, PR and Advertising
Many of today’s business owners and executives find themselves frustrated when dealing with the subject of marketing – even if they have marketing specialists in-house.
For that reason, I thought it might be helpful to share some basics about marketing, PR and advertising, as it relates to your company’s growth. Read more on an explanation of marketing, PR and advertising →
Print Circulations Tank As Online Media Takes Over
The Value of Web-Based Press Shines As Newspaper Readership Declines
If you’re an old newspaper hound, it’s not a pretty sight.
The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple of weeks ago that newspaper circulation for the six months ending Sept. 30 dropped 10.6 percent from the same period in 2008, with a 7.5 percent dip on Sundays. Read more on online media and print circulations →
New Rules of Social Media Expert – David Meerman Scott
This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).
David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new rules of social media with David Meerman Scott →
Viral Marketing Specialist David Meerman Scott Discusses Social Media and Networking
Last week I shared Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on viral marketing →
Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new landscape of marketing and PR →
5 Tips for Building Viral Buzz
We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable. Read more on building viral buzz →
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
