And Something That Will…
At EMSI, we don’t use conventional press releases to secure media coverage for our clients and we haven’t for nearly 25 years.
I realized early on that they just weren’t effective at getting the quality and quantity of publicity we guarantee. So we tried to make it as easy as possible for journalists and talk show hosts to use our content and book our clients as guests. We began writing newsworthy articles in a ready-to-publish format and we crafted talk show segments that we “produced” on paper.
It worked! Read more →