People often express confusion about press releases – when to use them and what information to include.
They can be a helpful tool, and they’re not difficult to write once you know how. So I thought I’d offer PR Insider readers a little Christmas gift today: tips from a veteran journalist on writing effective press releases.
First I should note – at EMSI, we rarely write and distribute traditional press releases. They’re just not effective at getting the quantity and quality of media exposure we seek for our clients. Instead, we write bona fide news articles that can be published as written. They’re a time-saver for busy editors, and that exponentially increases the odds they’ll be published in print and digital newspapers and magazines.
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