People often ask me how social media works as a marketing tool — especially after I’ve explained to them that they should limit using Facebook and Twitter to ask followers to buy their product or service, visit their website or read their blog.
“How will I ever sell anything that way?” they ask.
You are selling, I tell them. You’re selling people on having a relationship with you!
And yes, it works. Some recent real-life examples offer tips for effective social media marketing and illustrate what the payoffs can be. Read more →