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Posted by Marsha Friedman · 3 Comments
This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).
David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new rules of social media with David Meerman Scott →
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Online Marketing and PR, PR & Publicity Strategies, PR As a Marketing Tool, Social Media Marketing · Tagged with branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, event management services inc, facebook, marsha friedman, media interviews, national media exposure, national pr firm, online marketing, pr firm, promotion, public relations firm, publicity firm, social media, social networking
Posted by Marsha Friedman · 7 Comments
Last week I shared Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on viral marketing →
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Online Marketing and PR, PR & Publicity Strategies, PR As a Marketing Tool, Social Media Marketing · Tagged with book promotion, Book Publicity, corporate marketing strategy, corporate pr strategy, event management services inc, marsha friedman, national media exposure, national pr firm, online marketing, Public Relations, publicity firm, social media, social networking
Posted by Marsha Friedman · 3 Comments
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new landscape of marketing and PR →
Filed under Media Exposure, Online Marketing and PR, PR & Publicity Strategies, PR As a Marketing Tool, Social Media Marketing, The Value of PR · Tagged with Book Publicity, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, event management services inc, marketing, marsha friedman, Media Exposure, national media exposure, national pr, national pr firm, online marketing, product promotion, publicity
Posted by Marsha Friedman · 3 Comments
We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable. Read more on building viral buzz →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, Media Exposure, Online Marketing and PR, PR & Publicity Strategies, Social Media Marketing · Tagged with book promotion, book publicist, Book Publicity, buzz, corporate marketing strategy, cost effective marketing, creating buzz, emsi, event management services inc, marsha friedman, Media Exposure, national media exposure, national pr, pr firm, promotion, Public Relations, public relations firm, publicist, publicists, publicity
Posted by Marsha Friedman · Leave a Comment
You hear from me all the time about the power of publicity and how it is a great, cost-effective method of creating “buzz” for your books, products or services. But I want to share another tip: the importance of staying in the public eye.
Why? Every year the American public is hit with nearly 300,000 newly published books and an endless number of products and services. The point is that no matter what you sell or promote, you have fierce competition to contend with. Your challenge then is to stay ahead of your competitors and continuously be in the face of your prospective customers. Read more
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