I’ve gotten back into hosting a talk radio show and giving interviews, and the experience takes me back – way back! – to how I started EMSI Public Relations in the first place.
I was, and still am, a huge talk radio listener. It’s educational, entertaining, and the most open of the mainstream media to any and all topics. Pair a great show host with an informative guest (tips on that coming up) and I’m rapt. That’s why, when I started EMSI 23 years ago, I focused on booking clients on talk radio shows.
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