One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled.
It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for several years, I’m well aware of how radio listeners respond to a great guest with a relevant topic. Radio has held listeners enthralled for decades because it’s such a unique media experience.
I believe that being a guest on talk radio is still one of the most effective, affordable and convenient ways for a person promoting anything to gain visibility. But I am admittedly biased.
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