Talk Radio Is Your Connection To A Dedicated And Eager Audience

Talk Radio Is Your Connection To A Dedicated And Eager Audience

In today’s world there are plenty of ways to get your message out and build your brand, from print to TV to the ever-growing influence of social media. But perhaps no medium connects you as intimately to an audience as does talk radio, where eager listeners tune in to hear a favorite host chat with guests on topics ranging from politics to health care to finance and beyond. I was recently reminded in an unusual way of just how strong the connection between listeners and talk-show guests can be. One long-time EMSI client has been making use of talk radio for years, and we’ve booked hundreds of interviews for him, allowing him to voice his message that combines economics with a return to traditional values and a religious viewpoint. He pays little regard to market size or station ratings because he understands the value of that intimate connection he is able to make with talk show listeners. If there was ever any doubt that he makes a connection, that doubt has been erased. Out of the blue, we heard from a radio listener in the Grand Rapids, Mich., area who had listened to an interview with our client some time ago. She wanted us to pass along an urgent message to him, asking for his prayers because she thought she was going to lose her house. At a time when her world was collapsing, she remembered that radio interview and wanted to make a personal connection with our client whose message had so deeply touched her. Yes, a random radio listener reaching out to us to communicate with one...
Yes! Talk Radio Is Still A Great Venue For Public Relations

Yes! Talk Radio Is Still A Great Venue For Public Relations

A day in my life usually involves phone or email conversations with prospective clients. They always have questions about how they can better their position to promote their personal or business brands. But one line of questioning I find mystifying deals with talk radio, a medium I love and we’ve made great use of for our clients. The question: “Does anyone actually listen to talk radio anymore?” Now, from my own experience, I could answer with an emphatic “absolutely!” But I decided a higher authority from the world of talk radio would be more credible. So I checked with my friend, Michael Harrison, publisher of TALKERS magazine, the industry’s top trade magazine. Michael is even more emphatic than I am. Since the modern era of talk radio began in the late 1980s, he says, its detractors have been quick to point to every blemish or minor ratings downtick as indicating the death of the format. They could not be more wrong. “If no one is listening to talk radio, then no one is listening to radio at all,” Michael says. “With the normal ups and downs inherent in any format of the medium, talk radio (and country music radio) remain the two most-listened-to genres of radio, ratings period after ratings period.” Is talk radio important and influential? Michael says you might as well ask if voters are influential and if consumers are influential. “Research continues to indicate that talk radio is where a high concentration of voters and active consumers are indeed listening,” he says. “Talk radio also puts the spotlight on important issues that, for reasons of ratings,...

Why Talk Radio Remains A Great Venue For Publicity

A day in my life usually involves phone or email conversations with prospective clients.  They always have questions about how they can better their position to promote themselves and/or their business. But one line of questioning I always find mystifying deals with talk radio, a medium I love and we’ve made great use of for our clients over the years. The question they ask is: “Does anyone actually listen to talk radio anymore?” Now, from my own experience, I could answer that with an emphatic “absolutely!” But I decided a higher authority from the world of talk radio would be more credible. So I checked in with my friend, Michael Harrison, publisher of Talkers magazine, the industry’s top trade magazine, to see how he would respond. It turns out Michael was even more emphatic than me. Since the modern era of talk radio began in the late 1980s, he says, its detractors have been quick to point to every blemish or minor ratings down-tick as indicating the death of the format. They could not be more wrong. “If no one is listening to talk radio, then no one is listening to radio at all,” Michael says. “With the normal ups and downs inherent in any format of the medium, talk radio (and country music radio) remain the two most-listened-to genres of radio, ratings period after ratings period.” Is talk radio important and influential? Michael says you might as well ask if voters are influential and if active consumers are influential. “Research continues to indicate that talk radio is where a high concentration of voters and active consumers are indeed...
Why Talk Radio May Be Your Best Bet for Publicity

Why Talk Radio May Be Your Best Bet for Publicity

What’s the most effective traditional medium for getting publicity to promote your business or service? That depends on your audience and your message. You may find more of your target demographics among magazine readers than TV audiences, or among talk radio listeners than newspaper readers. Most likely, though, you’ll find at least some segment using each of the traditional news media – the newspapers and other publications, TV talk shows and talk radio. A trickier problem is identifying where your message will get the best reception. Print editors and news talk show hosts and producers are looking for content – articles and guest interviews – that will interest their audiences. Local and national daytime TV talk shows tend to like lighter subject matter and topics that women find helpful. Print publications, both the paper kind and those publishing online, gravitate toward articles linked to the news of the day. AM/FM and satellite talk radio has a place for all of the above – and lots more, which is one reason I’ve been an avid listener forever. I’ve also been a syndicated show host, and I’ve been getting clients talk radio publicity for 24 years. I am, emphatically, a diehard talk radio fan. Now that radio has fully embraced digital media, it has become even more valuable as a publicity tool. I asked fellow radio lover Alex Hinojosa, our vice president of media operations and a major-market radio personality for 17 years, to share some of talk radio’s distinct advantages. Because he’s spent so much time on the other side, I wanted you to hear his perspective: Guests get unedited...
Talk Radio’s One of the Best Values for Publicity

Talk Radio’s One of the Best Values for Publicity

One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled. It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for several years, I’m well aware of how radio listeners respond to a great guest with a relevant topic. Radio has held listeners enthralled for decades because it’s such a unique media experience. I believe that being a guest on talk radio is still one of the most effective, affordable and convenient ways for a person promoting anything to gain visibility. But I am admittedly biased. So I asked Talkers magazine publisher Michael Harrison if he thinks the changing media landscape has affected the value of talk radio shows for people with a message to share. Talkers, dubbed “The Bible of Talk Radio” by Business Week Magazine, is the leading talk radio trade publication. Michael has been involved in radio for 30 years and founded Talkers in 1990. He replied emphatically. “Talk radio is a major platform for people seeking publicity because it literally puts your message right in the mind of the listener,” Michael said. “Radio has a very dedicated audience, and they’re paying attention. They are an active audience and a large audience. If you’re trying to promote a brand, a product, a business, it’s worth gold to be in front of them.” Those who say talk radio is losing its vitality come from political circles, he says. “Talk radio has such a...
Tips For Giving A Great Radio Interview

Tips For Giving A Great Radio Interview

3 Tips to Wow Your Talk Radio Audience I have a favorite new talk show to tune into on weekday evenings, and I’m not saying that simply because the host is EMSI’s own Alex Hinojosa. (Although that certainly doesn’t hurt!) Alex, our vice president of media operations, has an extensive background in radio. He worked as a national talk-show host, and was an executive producer for CBS Radio, Clear Channel Media & Entertainment and ESPN in the nation’s major markets. I’ve always found it valuable to have former TV and radio show hosts and producers, and print journalists, on our staff. They have a deep understanding of each medium’s quirks and what types of articles and pitches will get results. They’re also trained to respond quickly to breaking news, which can result in great publicity for our clients. Several of our staff members, including me, still work on the side in their media, which I love; it keeps us happy and our skills sharp. That’s why Alex and I co-host The PR Insider — does the name sound familiar? — most Thursdays from 3 to 3:30 p.m. There, we elaborate on topics I’ve written about here. (You can listen live, or catch our archived shows, via this link) Back in the day, we worked together for several years on a show called The Family Roundtable, where we talked about family issues with guests ranging from the late actor Tony Curtis to Rosalie Rock, mother of comedian Chris Rock, and Carol Burnett’s sidekick, Vicky Lawrence. That was great fun and gave me lots of fodder for the booklet I wrote...