If you want your website to show up in Google searches (and you do!) you need to post fresh, engaging content on a regular basis.
That also gives visitors a reason to keep returning to your site and to linger there awhile.
Many people do this by featuring a blog on their site. It’s a great vehicle for sharing news about events related to your product, industry, book or message; your observations, insights, commentary, and even personal anecdotes.
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