I often write – and talk! – about the tremendous visibility and credibility that comes with exposure in the print media. That has increased exponentially in the past 15 to 20 years as just about every publication now publishes online as well. Exposure in your hometown paper automatically becomes exposure online in most cases.
There can be an additional benefit to this that you may not be aware of: If your website is mentioned in the articles by or about you, it can boost your site’s ranking when people are searching for a topic relevant to you.
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