Email has become one of the world’s favorite marketing tools, but it’s a big flop if you can’t get your recipients to open the mail!
People decide in seconds whether or not to click, quickly weighing a number of factors based on what the subject line says and, secondarily, who sent the mail.
A recently updated study of 200 million emails by MailChimp, an email marketing service provider, examined emails with open rates of 0.5 percent to 93 percent. They included personal mails, those sent by clubs and associations to members, and promotions and newsletters sent by marketers. Of course, the personal ones had the consistently highest open rates.
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