Our Video Tips Will Improve Your Effectiveness Online
We all realize the power of social media for generating publicity about our message, products and books. Giant corporations, including Coca-Cola, Starbucks and Disney, that spend billions on advertising nonetheless have Facebook fan pages not so different from yours and mine. CEOs, from the president of Royal Caribbean cruise lines to the head of business data provider Thomson Reuters Corp., are writing personal blogs.
But in the grand scheme of things, social media is a newcomer and a lot of users are still figuring it out. Rules are amended, formats evolve and new networking sites are created. While it’s daunting to keep up with all the technology, we know some things won’t change: What you post, how you post it, and how you interact are all fundamental to developing an effective online presence. And if you’re not doing that, well, why bother?
Here to give you a hand are experts from our team at EMSI. Each of them has extensive professional experience in social media; they’ve seen what works and what does not. I asked them to share some of their tips with you and they did so via a new feature on our website, emsincorporated.com , the blog. We’re creating and posting these video blogs regularly in order to help you with your publicity efforts.
The newest is “The Six Most Common Social Media Mistakes” and it features six staffers, including Senior Campaign Manager Alex Hinojosa. It also gives you a peek inside our still-new digs in Wesley Chapel, FL, so I’m excited to share it.
I hope their suggestions help you recognize any mistakes you may be making on Facebook, Twitter, Google+ and other networking sites, and to polish up the good stuff you’re doing.
In today’s world, for better or for worse, we’re judged by the size of our following online. We want to make sure you’re doing everything you can to build yours.
Always just a click away!