Dr. Harold Katz – Founder of The California Breath Clinics
Posted by Marsha Friedman
Dr. Harold Katz is a media trendsetter.
He has turned what anyone else would have called a one-trick-pony into a media dynasty. Known around the country as the Bad Breath Doctor, Dr. Katz is a dentist who helped develop a product line called TheraBreath, an anti-bacterial bad breath cure. It is sold, in its many forms – breath spray, chewing gum, etc. – in major big box stores and chain pharmacies around the country. He fuels his sales primarily with media appearances in which he advises people on how to keep their breath fresh.
One of the tools of his trade is a device of his own creation, the Hali-Meter, which assigns a numerical measure to the amount of sulphur in a person’s mouth. Sulphur is an element most responsible for bad breath, so by using the device, he can actually rate someone’s bad breath numerically. He uses his advice and the Hali-Meter to promote his message about bad breath, skillfully weaving in references to his product line or his Web site in such a way that he doesn’t sound like an infomercial. As a result, he is a popular guest on television and radio shows around the country. Over the last few years, we’ve booked Dr. Katz on more than 300 radio shows, and dozens of television appearances. His command of how to work well with the media has made his PR campaign the bread and butter of his company’s product marketing.
More From Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children.
