Fishing for Knowledge on Social Media

Fishing for Knowledge on Social Media

Social Media and the internet have made the world a viral institute. With the revolution of smart-phones, tablets, and thousands of niche social media sites, you’re never more than a few clicks away from any information you could possibly need.

Anytime I need to learn a new skill, I head to YouTube for some insightful tutorials. If that doesn’t yield the results I’m after, a good old-fashioned Google search will always shed light on the subject. I’m sure I’m not alone on this; self-educated hobbyists are everywhere. I can’t tell you how many new songs I’ve learned on the guitar by watching someone else play it on a social media site.

For social networks, you have the big four: Facebook, Twitter, LinkedIn, and Google+. Consider these your box stores. They have almost everything you need – groups for carpet makers, financial experts, car lovers, and so on. But if you’re after meeting and learning from other like-minded individuals, the results can be a bit too broad.

This is where niche social media sites come into play. They’re great for zeroing in on people with a shared, narrow interest. Here’s an example. About 6 months ago, I took up fishing. But not just any type of fishing – kayak fishing. I’m not ashamed to say that I knew little to nothing about mixing the two. I looked for others like me on the big four, but had little luck.

I did one of those handy-dandy Google searches and found a social media niche site called It’s a community of nearly 2000 registered “yak” fishermen (and women) who collectively have more knowledge on kayak fishing than I could ever need. I now know what tackle to use, paddles to buy, and even what a “kayak sleigh ride” is (imagine Santa being pulled by a 100-pound tarpon). And as an added bonus, I’ve networked with many hobbyists just like me and made a few new friends.

The same niche communities are available for business interests. Sure, you can find like-minded individuals on the big four, but niche sites streamline networking and sharing advice. Some good ones are,, and but there are more – lots more. Just do one of those handy-dandy Google searches, and I’m sure you’ll hook just what you’re fishing for.

About Will Candler
Will Candler came to EMSI with a strong background in radio and marketing. For more than 10 years, Will worked with radio stations as promotions director, website administrator, operations manager, graphic designer and on-air host. Will began his career in radio immediately after his graduation from Western Carolina University with a degree in Communications and Marketing. From day one, he has always tried to keep marketing and branding closely tied to whatever position he held. As Will’s career in radio advanced, so did his love for all aspects of marketing. He quickly began exploring graphic design, photography, writing, and building websites. As his experience grew, he found himself incorporating more of his marketing skills into his radio positions and freelance projects. After his relocation from North Carolina, Will was thrilled to join the EMSI team as Marketing Coordinator. Will and his wife recently welcomed their first baby to the family.

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