Comments on: How to Develop a News Hook for Your News Release http://emsincorporated.com/how-to-develop-a-news-hook/ Tue, 22 May 2012 13:49:13 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Donna Lang http://emsincorporated.com/how-to-develop-a-news-hook/#comment-61 Donna Lang Fri, 21 Jan 2011 13:51:50 +0000 http://www.emsincorporated.com/how-to-develop-a-news-hook/#comment-61 Disclosure: I am a Business Coach and Social Media Strategist. www.SmartToolsCoaching.com Hi Marsha, Thanks for your great ideas. And I agree with the idea that helping people should be the reward. AND drawing them in with the right HOOK, will help you attract the people who want to be helped. Additionally I appreciate with Nick Shin's comments because SEO and Social Media can anchor in the HOOK with the advantage of a viral component that can create an even bigger fish net, drawing in the right people with the right bait (i.e. the HOOK) Integrating the dense keywords in the first paragraph accomplishes 2 things, It impacts SEO (i.e. the quality score) and also keeps people engaged, especially if the content maps back to the HOOK. Thanks for the opportunity to contribute to your blog, Donna Lang http://www.facebook.com/donnalang101 Disclosure: I am a Business Coach and Social Media Strategist.
http://www.SmartToolsCoaching.com

Hi Marsha, Thanks for your great ideas. And I agree with the idea that helping people should be the reward. AND drawing them in with the right HOOK, will help you attract the people who want to be helped.

Additionally I appreciate with Nick Shin’s comments because SEO and Social Media can anchor in the HOOK with the advantage of a viral component that can create an even bigger fish net, drawing in the right people with the right bait (i.e. the HOOK)

Integrating the dense keywords in the first paragraph accomplishes 2 things, It impacts SEO (i.e. the quality score) and also keeps people engaged, especially if the content maps back to the HOOK.

Thanks for the opportunity to contribute to your blog,
Donna Lang

http://www.facebook.com/donnalang101

]]> By: Marsha Friedman http://emsincorporated.com/how-to-develop-a-news-hook/#comment-60 Marsha Friedman Wed, 09 Jun 2010 20:58:12 +0000 http://www.emsincorporated.com/how-to-develop-a-news-hook/#comment-60 Thanks so much for chiming in. Those are great points! Thanks so much for chiming in. Those are great points!

]]> By: Nick Shin http://emsincorporated.com/how-to-develop-a-news-hook/#comment-59 Nick Shin Fri, 28 May 2010 20:51:11 +0000 http://www.emsincorporated.com/how-to-develop-a-news-hook/#comment-59 Disclosure: I am the SEM and Social Media Specialist @Marketwire (news release distribution and monitoring) - http://www.marketwire.com These are some great tips for those writing a news release. In addition to your tips, I would also include to stay relevant to your headline. I've seen some where the headline is very catchy, but the body copy starts to stray from the main point. Also it's important to state your purpose in the first paragraph, if possible. Not only does this help with SEO, but it can determine whether or not your reader will continue reading. Nick @shinng http://www.twitter.com/marketwire http://www.facebook.com/marketwire Disclosure: I am the SEM and Social Media Specialist @Marketwire (news release distribution and monitoring) – http://www.marketwire.com

These are some great tips for those writing a news release. In addition to your tips, I would also include to stay relevant to your headline. I’ve seen some where the headline is very catchy, but the body copy starts to stray from the main point. Also it’s important to state your purpose in the first paragraph, if possible. Not only does this help with SEO, but it can determine whether or not your reader will continue reading.

Nick @shinng
http://www.twitter.com/marketwire
http://www.facebook.com/marketwire

]]> By: How to Develop a News Hook for Your News Release | Ron van Rijbroek http://emsincorporated.com/how-to-develop-a-news-hook/#comment-58 How to Develop a News Hook for Your News Release | Ron van Rijbroek Thu, 17 Sep 2009 14:56:14 +0000 http://www.emsincorporated.com/how-to-develop-a-news-hook/#comment-58 [...] Via Powerful Public Relations Advice That Generates Leads « Event Management Services, Inc. – EMSI. [...] [...] Via Powerful Public Relations Advice That Generates Leads « Event Management Services, Inc. – EMSI. [...]

]]> By: Patricia Gallagher http://emsincorporated.com/how-to-develop-a-news-hook/#comment-57 Patricia Gallagher Fri, 11 Sep 2009 14:46:22 +0000 http://www.emsincorporated.com/how-to-develop-a-news-hook/#comment-57 I have worked in the media/broadcasting business for over 30 years. The key element of any media or PR Release must be the human aspect, the emotional connection. 1. As you say, Marsha, there needs to be a "real" story, a true and honest purpose to the release. It can't be just about your business. Provide the name, phone number and contact information of the individual who IS the story. 2. Standard media releases always include FOR MORE INFORMATION CONTACT, but this is for the company representative and often not for the potential interviewee. 3. Make it extremely easy for the journalist to connect first with the story concept, but more importantly, with the people of the story. I have worked in the media/broadcasting business for over 30 years. The key element of any media or PR Release must be the human aspect, the emotional connection.
1. As you say, Marsha, there needs to be a “real” story, a true and honest purpose to the release. It can’t be just about your business. Provide the name, phone number and contact information of the individual who IS the story.
2. Standard media releases always include FOR MORE INFORMATION CONTACT, but this is for the company representative and often not for the potential interviewee.
3. Make it extremely easy for the journalist to connect first with the story concept, but more importantly, with the people of the story.

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