Print Media Campaigns
We do this through our News & Experts division, which is staffed by veteran journalists and media specialists who understand the differing needs of daily, weekly, monthly and quarterly publications. News & Experts has earned a reputation among the media as a trusted and popular source of high-quality content. We have many longstanding relationships with editors and reporters, who frequently contact us when they’re in need of expert sources for their stories.
Our 4-month national print campaigns include several action steps that we’ve refined over the years based on innovation and what we’ve found to be most effective. These strategies regularly secure placements for clients in top-tier publications, including USA Today, Wall Street Journal and The New York Times.
Those tactics include, but are not limited to, writing AP style feature articles, making clients available for interviews related to national news, and pitching books and products to reviewers.
We provide clients with digital copies of all traditional newspaper and magazine placements and links to online articles we’ve secured for as long as placements occur.
We also continue to respond to journalists’ requests on former clients’ behalf long after their campaigns end. In some cases, years!
Our national print campaigns are designed to get maximum exposure for clients with messages we’re confident will resonate with the press. We’re happy to customize tools and strategies to meet individuals’ needs and circumstances.