Learn the PR Way to Get Your Product Some Badly Needed Attention!

A shocking realization occurs to many businesses not long after their product hits the market: they realize their products are invisible. It quickly becomes apparent that consumers simply can’t see their products. That comes as no surprise with hundreds of thousands of new products hitting the market every year!

With this much competition in the marketplace combined with no media coverage, the result is no connection to the buying public. The product hasn’t been discussed on successive talk radio shows or seen on TV. Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications.

In other words, all the known antidotes for “product invisibility” are absent. Small wonder this affliction has reached epidemic proportions, shortening the life cycle of so many of them.

A horrible waste, especially since product invisibility is so readily treatable. The antidote involves specific PR techniques that can quickly promote otherwise unknown products.

Fortunately, my publicity firm EMSI always keeps this valuable antidote in stock.

Here’s How It Works

We use the very latest broadcast media (talk radio and TV), print and Internet publicity techniques.

• For talk radio—the watering hole of the reading public—EMSI is one of the few publicity firms to guarantee 10-to-20 minute radio phone-in interviews. And not on bottom-feeder stations, either. Interviews are in the top 100 markets around the country, boasting 5,000 watts of power or more on the AM dial. The clients who appear on as many shows as they can possibly get on swear they owe their product success to talk radio interviews.
• For coverage in print, we first review the client’s product and the science behind it. From there, we write a 400 to 600 word article, designed to grab the media’s attention. We accomplish this by writing our articles in the same journalistic style as newspapers and magazines. This will go out to a customized database of targeted journalists at major daily newspapers, weekly newspapers, wire services, national magazines, regional magazines and trade publications, both traditional and online, that match the demographics of your target consumer. Add to this distribution a special industry tool used by journalists looking for “that one special story,” and you end up with perhaps the most comprehensive print campaign available. Of this service, one client proclaimed, “We’ve had more inquiries from journalists in the past two weeks than I’ve gotten on my own in the past year.”
• For Internet marketing, we additionally distribute your article to a targeted group of article banks. Article marketing is extremely valuable in building your profile on the web in addition to strengthening your own webpage in search engines such as Google and Yahoo!
• Yet another way to cure product invisibility is to appear as a guest on local news shows in your hometown in addition to cities you may be traveling to. TV appearances combined with local talk radio interviews and book signings can create hot buzz for your product.
• Although appearances on major network TV shows can be a great hit for you – national cable TV opportunities can be a bonanza as well. Now, with cable networks offering so many specific channels on so many specific topics, chances are far better for you to reach your precise target markets. For example, let’s say you have developed a fitness product. Maybe a show on the Discovery Health Channel or Fit TV would be a perfect, cost-efficient match. By the way, when it comes to arranging TV appearances for our clients, we work on a contingency basis – so clients only pay when a TV appearance is actually confirmed.

Invisible No More

So you now have more targeted media options than ever before. Needless to say, pinpointed national coverage like this can instantly yank your product from the depths of obscurity. If you’ve suffered from the ravages of product invisibility, take heart. You and your writing can beat this affliction today.

In order to be successful, you need to create national recognition and awareness of your product to the largest audience of potential consumers as possible. The bottom line is that your product needs to stand out from the thousands of new products released every year…in addition to the millions that are already out there!

EMSI can help! For over 20 years we have been curing product invisibility through dynamic media campaigns covering national and local talk radio, television, print and more. In fact, here’s an unsolicited testimonial we received just last night from one of our clients.

“After weeks of intense investigation of several publicity companies, I chose EMSI to help me… and I am so glad that I did. I love the fact that you pay for the work you get and there is no monthly fee like so many other firms and I have nothing to lose! EMSI got me booked on seventeen national radio shows and over a dozen television shows in less then one month of me buying those specific packages. I will continue to work with them as my publicist for the rest of my career. They get the job done and more. Thank you EMSI.”

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