It’s become a fact of life: If you want to build your brand or promote yourself or your business, having a social media presence absolutely must be part of your overall marketing strategy.
Marketers get it: 97 percent of those surveyed for the 2013 Social Media Marketing Industry Report say they use social media; 86 percent say it’s important; and 89 percent say the No. 1 benefit is increased exposure.
But many of the 3,000 polled are asking the same questions that you are. Their top two: “What tactics are most effective?” and “What are the best ways to engage my audience?”
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