I’m continually amazed at the wealth of opportunity the internet provides anyone – from butchers to bakers to candlestick makers – who requires an audience to make their dreams come true.

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Prospective clients often send me emails asking me to visit their websites to learn more about them and their product, book or business. They want to avoid repeating to me what they’ve already spent so much time and money to explain on their site.

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With Twitter, Leaders are Also Followers

Apparently, there are quite a few PR Insider readers who know they should be building a following on social networks, but aren’t sure how to get started. Last week’s how-to on Facebook got lots of requests for more.

So this week, let’s jump platforms and talk Twitter. That’s the social network, along with Facebook, credited with helping launch the Arab Spring of protests in Africa and the Middle East last year. If Tweets can topple long-standing dictatorships in Egypt, Tunisia and Libya, imagine what they can do for you! Read more →

Many clients and prospective clients tell us they know what they want. “I want to be on The New York Times best-seller list,” they might say, or “I want world peace” or “I want to make a million bucks and retire.” Read more →

Article at a glance:

• Facebook is one of the easiest social networks to use.
• Getting started requires only a valid e-mail.
• Post a link, photo or comment once or twice a day.

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