Did you know that Sarah Palin hasn’t given a media interview in months?

It’s true. She doesn’t talk to reporters at all. Outside of her commentary stints on Fox News, she has no direct contact with any journalists in print, on radio or on TV. So how is it she constantly stays in the headlines? One word: Twitter.

Palin lets the world know what she thinks through Twitter feeds and then comments on them through other social networks, like her Facebook page. She is still mentioned as a potential presidential candidate and her name appears in the news almost every week.

Is there any better evidence that social networking is not a fad? Read more →

In every business, there is always a need to hire an outside vendor. Whether you need a carpenter to build an office partition, an accountant for tax advice or a public relations firm for raising awareness, executives will need to seek outside expertise from time to time.

The success or failure of those engagements relies a great deal on a company’s ability to manage those vendors. Being in the client service business myself, I live in both worlds. My agency is hired to consult with other businesses, and as a business owner I sometimes have to bring in professionals to service my company. While most of my experiences on both sides of the fence have been mutually beneficial, I find myself learning from those few that have not. That’s why I thought it might be helpful to offer a few tips on how to make your vendor engagements successful ones. Read more →

One of the key paradigms that is shifting in today’s PR world is the influence of bloggers.

Keeping in mind there are hundreds of thousands of bloggers on the Internet today, there are some who drive opinions far better than even celebrity endorsements. According to the 2011 Social Media Matters study by BlogHer.com, women who read blogs routinely trust implicitly the advice and recommendations they receive, especially if it is from a blogger they follow on a regular basis. Read more →

I love building teams. Witnessing good teamwork is not only one of the joys of my job, but it’s also the clearest way to success in doing just about anything. One of the best parts of my job is watching my team work together and get results for our clients.

It’s so satisfying, because I have seen the downside. I had that job that tied my stomach in knots, where every morning I regretted having to go to work. So, one of my goals in building my company was to ensure that no one who was on my team would ever feel that way. That’s why, when I see them succeed, and the excitement and joy they get from doing so, it not only makes me proud – it also makes me happy.

The way our team works is actually quite simple, with very few moving parts. When our clients sign on, they complete a questionnaire that sheds light on the issues they care most about, and then we gather the team with the client on a conference call so we can walk them through how we operate. Read more →

Unless you’re Oprah, a former president or a major celebrity, there is one question you will likely never be asked by the media when promoting a book.

“So why did you write your book?”

They won’t ask it, not because they don’t know you’re an author nor because they’re being rude. They won’t ask because the media doesn’t exist to help authors sell books. The media exists to create content that informs and entertains its audience, so that their audience stays tuned in. The more audience they have, the more advertising dollars they can charge for their print space and air time. Audiences are what make them money.

This is one of the most common disconnects we usually see with those who are new to the game of PR. Authors expect they can use the media as a venue to talk about their books, while the media is only interested in them for their expertise and the information or entertainment they can offer their audiences. Read more →