Posted by Marsha Friedman ·
Now is the time of year when the media is starting to focus on those end-of-the-year and beginning-of-next-year stories, a time for assessing how things went this year and planning for next. Will you be a part of those stories?
If your message can help consumers or businesses execute a makeover for the coming New Year, now is the time to get it out to the media. Over the next few weeks, much of the news coverage in print and airtime on radio and TV will be devoted to end-of-the-year assessments and holiday-themed coverage. But come December and January, the media’s shift will be to a “New Year’s Resolution” theme. Read more on will the New Year bring in a new you →
Posted by Marsha Friedman ·
I talk to authors every day who are ready to throw in the towel when it comes to promoting their books. It’s either because they were unsuccessful in their own efforts to get the media interested in interviewing them, or worse, they hired a publicity firm to get them media coverage and the firm had little to no success. This second scenario is really the worst one for an author as they can really lose faith in themselves and in the importance of their message. Read more on feeling like you failed as an author →
Posted by Marsha Friedman ·
I hear it all the time from newly published authors: they are discouraged and ready to throw in the towel about getting people to buy and read their book.
So I ask them, “What was your purpose or reason for writing your book? What did you dream of accomplishing with it?”
Think about it…how would you answer that question? Read more on your purpose for writing your book →
Posted by Marsha Friedman ·
Achieving success as an author isn’t like instant mashed potatoes – you don’t just add hot water and stir.
I speak with new authors every day, and occasionally I find myself saying this during a phone conversation. More often than not, the author I’m talking to has been telling me how frustrated he is about promoting and marketing his book. He’s come to the painful realization that the lengthy and arduous process of writing his book is just the first step along the road to literary success. He never really understood that the work and effort needed to get his book onto the nightstands of readers could be just as demanding, just as arduous as the writing, editing and publishing. Or, he just didn’t know how to make it happen. Read more on why you can't become a successful author without publicity →
Posted by Marsha Friedman ·
If you will be at BEA 2010, I know that out of the thousands who will be attending, you’re most interested in speaking with people that will impact the promotion and sales of your new releases. That’s why I think it’s important we meet. My pay-for-performance publicity agency has been representing authors and publishers for 20 years, arranging interviews on talk radio shows around the country, appearances on local and national TV, and obtaining editorial coverage in newspapers and magazines (both offline and offline). Read more on getting publicity for your titles →
Posted by Marsha Friedman ·
I speak with authors on a daily basis, usually about the promotion of their book, and all too often they are sitting somewhere on the scale between frustration and apathy.
If this is you, and you are ready to throw in the towel, then I’m writing this for you. Read more on giving up on your book promotion →
Posted by Marsha Friedman ·
Ever feel like you are yelling at the top of your lungs, and no one is listening?
If your book, product or service is not getting the attention that it deserves, you may want to consider some other options. Here at EMSI, we know how to get quality media coverage for your products – we’ve been doing it for twenty years! Read more on getting your books or products the attention they deserve →
Posted by Marsha Friedman ·
EMSI turns 20 this week! After two decades in public relations, we’ve seen over and over again the effect great publicity campaigns can have in helping both businesses and individuals achieve the success for which they have worked so hard. Read more on EMSI's 20th Anniversary →
Posted by Marsha Friedman ·
Of the 60,000+ attendees expected at Expo West 2010, you want to be sure to meet a select list of people that can positively impact the growth of your business. With that in mind, I’d love the opportunity to meet and discuss the different PR opportunities that can create awareness of your products to millions of consumers around the country. Read more on Expo West →
Posted by Marsha Friedman ·
Learn the PR Way to Get Your Product Some Badly Needed Attention!
A shocking realization occurs to many businesses not long after their product hits the market: they realize their products are invisible. It quickly becomes apparent that consumers simply can’t see their products. That comes as no surprise with hundreds of thousands of new products hitting the market every year!
With this much competition in the marketplace combined with no media coverage, the result is no connection to the buying public. The product hasn’t been discussed on successive talk radio shows or seen on TV. Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications. Read more on why PR is the antidote for Product Invisibility →
