Financial Services
Good Financial Advice for Financial Advisors
You can’t open up a newspaper or turn on the TV or radio without tripping over a financial advisor telling us how to manage our money.
Buy gold, don’t buy stocks, use offshore tax shelters, don’t use an IRA-it’s enough to make someone cash all their paychecks and keep the money in Mason jars buried under their porch, and post grandpa on the front stoop with a glass of lemonade and a shotgun.
So, how can a financial advisor penetrate through all the noise and communicate to the masses?
This is where a good public relations campaign can help you rise above the din. The truth is that the old rules of PR don’t work anymore. It’s not about how many contacts the agency has and who they took for drinks last week. The media was hit just as hard as everyone else during the recession. Many veteran print editors and columnists were offered early retirement, and now they’re bloggers working out of their dens. Producers on radio and TV are being asked to do more with fewer resources. As a result, getting their attention is more art than science.
That’s where we come in.
At EMSI Public Relations, we work quickly and efficiently to identify angles and strategies aimed at getting the media to notice you and your message. We know the key to getting media interest for financial advisors is to cast them as experts in their fields, and then direct the media to unique ideas and strategies for consumers that will help the media keep their audiences reading, listening and watching.
What’s more, our business model is cost effective, and holds up even in the face of your most conservative financial strategies. We don’t charge retainers in exchange for our best efforts. Instead, we work on flat project fees that guarantee actual media placements. Our Guaranteed Media program is an evolution of the old pay-for-performance model, adapted for the challenges and opportunities of today’s media landscape. Instead of specializing in one form of media, we offer the whole spectrum with campaigns for editorial coverage in print and online, appearances on TV, interviews on radio, and social media. Our agency is structured differently, with campaign managers for all the different mediums. This ensures that your campaign is managed directly by a seasoned professional and not a junior account executive who does all the work under the supervision of a seasoned professional.
