Comments on: Print Circulations Tank As Online Media Takes Over http://emsincorporated.com/print-circulations-tank-as-online-media-takes-over/ Public Relations Firm EMSI - PR Firms, PR Agencies Fri, 30 Jul 2010 18:56:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Marsha Friedman http://emsincorporated.com/print-circulations-tank-as-online-media-takes-over/comment-page-1/#comment-425 Marsha Friedman Tue, 01 Dec 2009 14:31:32 +0000 http://www.emsincorporated.com/?p=1447#comment-425 About five years ago, Ben Bradlee, the legendary Washington Post managing editor, declared that newspapers have to realize they are no longer in the paper business anymore. His thesis was sound. Newspapers used to focus on the business model of buying paper and ink at low prices, and selling it to the consumer and advertisers at higher per unit prices. That model won’t work anymore, he said. “Newspapers need to realize they are in the information business, and not the paper business.” So, newspapers have tried to morph to that model, some successfully and others not so successfully. As an industry, the shift has clearly not been made, I agree. But that doesn’t mean the game is over, yet. The market is doing what markets do – sorting itself out through chaos. They are trying bold new strategies and finding new economies of scale in producing the content they place online. Do they have it right, yet? Nope. But they are trying new things every day. While old newshounds mourned the death of the Seattle Post Intelligencer’s print edition, online analysts hailed it as a step in the right direction. Will it work? Only time will tell, but until then, the point of my column was that those seeking PR in print outlets have more options than they did before, and they should embrace the Web as a legitimate source of media placements. Thanks for the comment. I, for one, still have hope the newspaper industry will find a place for itself in this new media economy. About five years ago, Ben Bradlee, the legendary Washington Post managing editor, declared that newspapers have to realize they are no longer in the paper business anymore. His thesis was sound. Newspapers used to focus on the business model of buying paper and ink at low prices, and selling it to the consumer and advertisers at higher per unit prices. That model won’t work anymore, he said. “Newspapers need to realize they are in the information business, and not the paper business.” So, newspapers have tried to morph to that model, some successfully and others not so successfully. As an industry, the shift has clearly not been made, I agree. But that doesn’t mean the game is over, yet. The market is doing what markets do – sorting itself out through chaos. They are trying bold new strategies and finding new economies of scale in producing the content they place online. Do they have it right, yet? Nope. But they are trying new things every day. While old newshounds mourned the death of the Seattle Post Intelligencer’s print edition, online analysts hailed it as a step in the right direction. Will it work? Only time will tell, but until then, the point of my column was that those seeking PR in print outlets have more options than they did before, and they should embrace the Web as a legitimate source of media placements. Thanks for the comment. I, for one, still have hope the newspaper industry will find a place for itself in this new media economy.

]]> By: uberVU - social comments http://emsincorporated.com/print-circulations-tank-as-online-media-takes-over/comment-page-1/#comment-423 uberVU - social comments Wed, 18 Nov 2009 19:42:49 +0000 http://www.emsincorporated.com/?p=1447#comment-423 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by glennlux: Interesting post on Media: Print Circulations Tank As Online Media Takes Over http://tinyurl.com/yktuoqa... Social comments and analytics for this post…

This post was mentioned on Twitter by glennlux: Interesting post on Media: Print Circulations Tank As Online Media Takes Over http://tinyurl.com/yktuoqa...

]]> By: Tweets that mention Print Circulations Tank As Online Media Takes Over « Event Management Services, Inc. – EMSI -- Topsy.com http://emsincorporated.com/print-circulations-tank-as-online-media-takes-over/comment-page-1/#comment-422 Tweets that mention Print Circulations Tank As Online Media Takes Over « Event Management Services, Inc. – EMSI -- Topsy.com Wed, 18 Nov 2009 15:21:21 +0000 http://www.emsincorporated.com/?p=1447#comment-422 [...] This post was mentioned on Twitter by glenn johnson, Beverly Brewer. Beverly Brewer said: Print Circulations Tank As Online Media Takes Over http://www.emsincorporated.com/print-circulations-tank-as-online-media-takes-over/ [...] [...] This post was mentioned on Twitter by glenn johnson, Beverly Brewer. Beverly Brewer said: Print Circulations Tank As Online Media Takes Over http://www.emsincorporated.com/print-circulations-tank-as-online-media-takes-over/ [...]

]]> By: Whatnow http://emsincorporated.com/print-circulations-tank-as-online-media-takes-over/comment-page-1/#comment-421 Whatnow Tue, 17 Nov 2009 20:00:35 +0000 http://www.emsincorporated.com/?p=1447#comment-421 The problem is that those 74 million monthly newspaper site readers aren't producing anywhere near enough revenue to pay for the journalism that attracts readers to those sites. Journalism is labor-intensive, skill-intensive and expensive. Journalists' salaries are still largely paid by advertising from the nosediving print papers, and journalism is declining in quantity and quality as the resources of newspapers diminish. For decades, newspapers have been trying without success to find an internet business model that will pay for journalism. They haven't found one (online readers won't pay for newspaper content; online ads produce only a pittance). Without a way to pay for it, the journalism that makes those newspaper sites attractive to online readers will vanish. So don't crow. The death of newspapers will mean the end of your major online PR outlet too. The problem is that those 74 million monthly newspaper site readers aren’t producing anywhere near enough revenue to pay for the journalism that attracts readers to those sites. Journalism is labor-intensive, skill-intensive and expensive. Journalists’ salaries are still largely paid by advertising from the nosediving print papers, and journalism is declining in quantity and quality as the resources of newspapers diminish. For decades, newspapers have been trying without success to find an internet business model that will pay for journalism. They haven’t found one (online readers won’t pay for newspaper content; online ads produce only a pittance). Without a way to pay for it, the journalism that makes those newspaper sites attractive to online readers will vanish. So don’t crow. The death of newspapers will mean the end of your major online PR outlet too.

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