When I am pitching our clients to TV producers and hosts, the most rewarding and exciting thing I can hear is, “Let’s make this happen!”
That’s what I heard yesterday morning. In fact, it was better than that. While pitching one of our clients to a local news magazine outside of Philly, the host said he had two 4-minute segments available that he wanted to fill. But he added, “Could you send me more information that would support two segments in an engaging manor?” My first thought was, this would be a big deal to get our client two complete segments on this great show. My other thoughts were that I had to demonstrate to the show host that our client has the expertise to cover 8 minutes in an engaging and informative way. And yet a third thought was that I had just one shot to provide this show host with two memorable segment outlines.
So there I was, caught between two worlds, as I often find myself. Serving the best interest of my client on one hand and the show host and producers on the other. So I took the knowledge I had regarding my client’s position and sent the host outlines for two potential segments at 4 minutes each.
His response: “Good morning Russ. This looks excellent. You’ve done all the prep work for me, thank you. Let’s make it happen.”
So what’s the point to this story? It’s simple; as we seek media opportunities for our clients, we serve two kings. One of our jobs is to obtain as much media for our clients as possible. This we do by engaging ourselves in their messaging and branding and by writing newsworthy and otherwise informative TV segments that capture the attention of the hosts and producers.
On the other hand, we are committed to being as much of an asset to the often overextended media we serve as we can be. Our job doesn’t stop at pitching our clients. We use our combined media experience to provide engaging segments and talking points and even completely written segments as needed.
In conclusion, we are equally committed to our clients as we are to the media we serve. That is why our clients know us as EMSI Public Relations and why the media know us as News and Experts.
Serving two kings in this capacity is rewarding and extremely exciting. Seeing our clients nail an excellent TV segment while the show host follows our segment outline almost verbatim is something very special and never ceases to make me smile.
It’s great to pitch a show and have them respond with “Let’s make this Happen!” And, it’s equally rewarding to offer a booking to our clients and have them say, “What a great opportunity. Let’s make this happen!”