Social Media Marketing
Our specialized team of in-house social media experts will build a critical strategy around your brand identity, incorporating the newest, most effective tactics for each platform. Our team successfully develops strategies and manages social media accounts for brands, authors, public speakers and more.
Each social media site has its own unique culture, etiquette and strategic considerations. If you don’t understand these, you’re at a disadvantage, and worse, at risk of hurting your brand. Our social media strategists will lay the foundation for a long-term social media presence designed to grow your brand equity, create new customers and provide the customer service consumers have come to expect.
Your overall marketing strategy is incomplete without the vision, support and management of our team of experts. Give us a call—we’re excited to show you how to make social media work for you.
We have several Social Media packages to meet your specific needs.
Choose from the following:
Author PackageThis campaign is designed for the specific needs of authors, both fiction and nonfiction. Key features of this package include:
- Creation and optimization of your Facebook, Twitter, and Goodreads pages
- Build a customized strategy that accurately reflects your personality and message, including creative visuals, connection targets, and a benchmark calendar
- Organically grow your friends, followers and likes with individuals, groups, communities, and lists of people and organizations who have expressed interest in your topic
Social Media MarketingThis package is designed for businesses, brands and startups, and includes ongoing management for the life of the campaign.
- Initial consultation and evaluation of your existing social media accounts
- Benchmarks and objectives to reach your goals
- Recommendations for which social networks will best help you meet those goals
- The demographics you should target and the social influencers – the most influential people and brands in your unique sphere – with whom you should connect
- The best ways to position yourself or your brand on each chosen network, and the keywords – your “handles” and “hashtags” – for channeling messages and social media traffic
- Examples of the best content for you on each social network, including posts, tweets, graphics, and photo and video ideas
- A content calendar in monthly increments with date-specific content ideas based on your niche and weekly blog topics with SEO (Search Engine Optimization) keyword recommendations
- A 30-minute virtual consultation (via phone, GoToMeeting, me, Skype, etc) at any point during the month with you or members of your team and one of our strategists
Strategy PackageThis package is designed for those who plan to manage their social media, but need a solid plan to ensure success.
- Social media platforms tailored to mirror your online presence and brand
- Establish your social media profiles to position you as a credible expert in your field
- Target key influencers on each platform to build your network
- Implement an initial and fluid social media marketing strategy to build your credibility and following
- Cutting-edge best practices unique to each social media platform
- Develop and promote relevant and creative content to share with your network
- Accurate, state-of-the art analytics and reporting through Sprout Social
- Write, edit and format your articles for best performance in internet searches, so you get noticed