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	<title>EMSI Public Relations &#187; advertisements Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>Books: America’s New Business Card?</title>
		<link>http://emsincorporated.com/books-america%e2%80%99s-new-business-card/</link>
		<comments>http://emsincorporated.com/books-america%e2%80%99s-new-business-card/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 12:47:26 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=589</guid>
		<description><![CDATA[Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent.]]></description>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>How to Hire a PR Firm</title>
		<link>http://emsincorporated.com/how-to-hire-a-pr-firm/</link>
		<comments>http://emsincorporated.com/how-to-hire-a-pr-firm/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 15:30:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=572</guid>
		<description><![CDATA[As a professional PR, I’ve never liked the way movies portray public relations people.

Usually, they’re characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>If You’re Not Focusing on Women Buyers&#8230;Then You’re Probably Overlooking Your Largest Market!</title>
		<link>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/</link>
		<comments>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 14:21:40 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=327</guid>
		<description><![CDATA[Buying the 'small stuff' has always been in the woman's domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers.]]></description>
		<wfw:commentRss>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>5 More Tips for Successful TV Interviews</title>
		<link>http://emsincorporated.com/5-more-tips-for-successful-tv-interviews/</link>
		<comments>http://emsincorporated.com/5-more-tips-for-successful-tv-interviews/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 15:50:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[TV PR]]></category>
		<category><![CDATA[advertisements]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=322</guid>
		<description><![CDATA[As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life!  I've seen it happen many times with clients who know and love this medium!]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Lee Habeeb Interview: Part 1</title>
		<link>http://emsincorporated.com/exclusive-talk-radio-interview-part-1/</link>
		<comments>http://emsincorporated.com/exclusive-talk-radio-interview-part-1/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 20:36:40 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=290</guid>
		<description><![CDATA[A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a "Talk Radio Coach to the Stars."  Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett.  He also developed "The Laura Ingraham Show" and was Laura's Executive Producer for many years.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Something I Wanted to Share&#8230;</title>
		<link>http://emsincorporated.com/something-i-wanted-to-share/</link>
		<comments>http://emsincorporated.com/something-i-wanted-to-share/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 20:20:32 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=287</guid>
		<description><![CDATA[It's funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is "how can I get them to truly understand the value of talk radio?"]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Develop a News Hook for Your News Release</title>
		<link>http://emsincorporated.com/how-to-develop-a-news-hook/</link>
		<comments>http://emsincorporated.com/how-to-develop-a-news-hook/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 21:58:01 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/how-to-develop-a-news-hook/</guid>
		<description><![CDATA[In the 20+ years I've been in public relations, one of the most difficult elements of the game to teach clients is that the press is not a service organization whose sole purpose is to cover what PR people pitch them. Their business model is simple; they exist to inform and entertain their readers, so they can grow their subscriber base and sell advertising against those numbers.So, if you want to participate in the "press game" it is vital to recognize what wins the press loyal readers and increases their circulation...and then help them to do it!  Step one is to get together a power-packed pitch.  According to the Associated Press Stylebook the preferred term for a press release is not press release; it's NEWS release. ]]></description>
		<wfw:commentRss>http://emsincorporated.com/how-to-develop-a-news-hook/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Corporate America Can Help Promote Your Book</title>
		<link>http://emsincorporated.com/need-help-financing-the-promotion-of-your-book/</link>
		<comments>http://emsincorporated.com/need-help-financing-the-promotion-of-your-book/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 20:01:17 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/need-help-financing-the-promotion-of-your-book/</guid>
		<description><![CDATA[Find out how corporate America can be an untapped resource to consider when looking for cost effective ways to promote your book.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What’s The Future of Talk Radio? Michael Harrison Interview, Part 2</title>
		<link>http://emsincorporated.com/whats-the-future-of-talk-radio/</link>
		<comments>http://emsincorporated.com/whats-the-future-of-talk-radio/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:17:01 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/what%e2%80%99s-the-future-of-talk-radio/</guid>
		<description><![CDATA[CEO of EMS Incorporated, Marsha Friedman interviews Talkers Magazine founder Michael Harrison about the future of talk radio.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Can the Power of PR Power Your Company Through the Recession?</title>
		<link>http://emsincorporated.com/spin-your-dwindling-advertising-budget-into-a-pr-dynamo/</link>
		<comments>http://emsincorporated.com/spin-your-dwindling-advertising-budget-into-a-pr-dynamo/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 18:20:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<description><![CDATA[With the current economic climate, it is more important than ever before for marketing departments to stretch their budgets.  Here is a tip how.]]></description>
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