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	<title>EMSI Public Relations &#187; Advertising Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
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		<title>EMSI Public Relations &#187; Advertising Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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		<item>
		<title>So, What’s The Value of All My PR Efforts, Anyway?</title>
		<link>http://emsincorporated.com/roi/</link>
		<comments>http://emsincorporated.com/roi/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 15:40:32 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5393</guid>
		<description><![CDATA[I tend to use this space as a “how to” venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relations efforts.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What is Marketing? A Practical Explanation of Marketing, PR and Advertising</title>
		<link>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/</link>
		<comments>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 13:43:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1459</guid>
		<description><![CDATA[Public relations differs in many ways from advertising.  The Encarta dictionary defines PR as: “the practice or profession of establishing, maintaining, or improving a favorable relationship between an institution or person and the public.”  Publicity is one of PR’s tactics and involves pitching a news story about your company to the press (both offline or online), and booking your spokesperson as a guest on radio and TV.]]></description>
		<wfw:commentRss>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Is Public Relations For Me?</title>
		<link>http://emsincorporated.com/is-public-relations-for-me-zen-and-the-art-of-pr-for-consultants-and-small-businesses/</link>
		<comments>http://emsincorporated.com/is-public-relations-for-me-zen-and-the-art-of-pr-for-consultants-and-small-businesses/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 22:13:57 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1341</guid>
		<description><![CDATA[Public relations is by far the most affordable and effective marketing tool available for small businesses and consultants. That’s a bold statement, but perfectly reasonable when you know the facts. I can’t tell you how many times I am approached by entrepreneurs who ask me, “Can I afford to do PR?” I always answer the same way: “You can’t afford NOT to do PR.”]]></description>
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		<item>
		<title>If You’re Not Focusing on Women Buyers&#8230;Then You’re Probably Overlooking Your Largest Market!</title>
		<link>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/</link>
		<comments>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 14:21:40 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Add new tag]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=327</guid>
		<description><![CDATA[Buying the 'small stuff' has always been in the woman's domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>5 More Tips for Successful TV Interviews</title>
		<link>http://emsincorporated.com/5-more-tips-for-successful-tv-interviews/</link>
		<comments>http://emsincorporated.com/5-more-tips-for-successful-tv-interviews/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 15:50:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[TV PR]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=322</guid>
		<description><![CDATA[As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life!  I've seen it happen many times with clients who know and love this medium!]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Lee Habeeb Interview: Part 1</title>
		<link>http://emsincorporated.com/exclusive-talk-radio-interview-part-1/</link>
		<comments>http://emsincorporated.com/exclusive-talk-radio-interview-part-1/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 20:36:40 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=290</guid>
		<description><![CDATA[A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a "Talk Radio Coach to the Stars."  Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett.  He also developed "The Laura Ingraham Show" and was Laura's Executive Producer for many years.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Something I Wanted to Share&#8230;</title>
		<link>http://emsincorporated.com/something-i-wanted-to-share/</link>
		<comments>http://emsincorporated.com/something-i-wanted-to-share/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 20:20:32 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=287</guid>
		<description><![CDATA[It's funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is "how can I get them to truly understand the value of talk radio?"]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Develop a News Hook for Your News Release</title>
		<link>http://emsincorporated.com/how-to-develop-a-news-hook/</link>
		<comments>http://emsincorporated.com/how-to-develop-a-news-hook/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 21:58:01 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/how-to-develop-a-news-hook/</guid>
		<description><![CDATA[In the 20+ years I've been in public relations, one of the most difficult elements of the game to teach clients is that the press is not a service organization whose sole purpose is to cover what PR people pitch them. Their business model is simple; they exist to inform and entertain their readers, so they can grow their subscriber base and sell advertising against those numbers.So, if you want to participate in the "press game" it is vital to recognize what wins the press loyal readers and increases their circulation...and then help them to do it!  Step one is to get together a power-packed pitch.  According to the Associated Press Stylebook the preferred term for a press release is not press release; it's NEWS release. ]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Corporate America Can Help Promote Your Book</title>
		<link>http://emsincorporated.com/need-help-financing-the-promotion-of-your-book/</link>
		<comments>http://emsincorporated.com/need-help-financing-the-promotion-of-your-book/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 20:01:17 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/need-help-financing-the-promotion-of-your-book/</guid>
		<description><![CDATA[Find out how corporate America can be an untapped resource to consider when looking for cost effective ways to promote your book.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What’s The Future of Talk Radio? Michael Harrison Interview, Part 2</title>
		<link>http://emsincorporated.com/whats-the-future-of-talk-radio/</link>
		<comments>http://emsincorporated.com/whats-the-future-of-talk-radio/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:17:01 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/what%e2%80%99s-the-future-of-talk-radio/</guid>
		<description><![CDATA[CEO of EMS Incorporated, Marsha Friedman interviews Talkers Magazine founder Michael Harrison about the future of talk radio.]]></description>
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		<slash:comments>3</slash:comments>
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