Planning on Booking Your Own TV Publicity?
There’s More to It than Just Sending Out a Press Release
In the past few months, I’ve covered a lot of ground with regard to how to do your own public relations campaign. I’ve explained how to make yourself or your company appealing to the media, how to write pitches and why articles work better than press releases.
But I haven’t yet explained some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details – but the number of logistical issues you have to deal with for TV exposure is far greater. Read more on how to book your own TV publicity →
When it Comes to Talk Radio, You Can’t Judge by Size Alone
Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today – “We try harder.”
The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It’s a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio. Read more on why you shouldn't judge talk radio shows by station size alone →
Stay Focused on Your Passion: Emmy-Winning Client Proves Passion and Drive Can Overcome ANY Obstacle
I spend much of my time doling out practical marketing and PR advice based on the harsh realities of today’s new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful.
But there is one particular element I discuss quite a bit in my book, Celebritize Yourself – I also refer to it so often when speaking to clients and potential clients that I sometimes feel I run the risk of it losing its meaning. The element I talk about copiously is following your passion, and because I hate the thought of sounding like a broken record, it’s refreshing when something happens that re-emphasizes the meaning of my words. Read more on passion being the driving force behind your success →
How to Promote Your Product or Book During Your Radio Interview
Making the Host Happy Could Get You Invited Back
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we’d talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately. Read more on How to Promote Your Product or Book During Your Radio Interview →
When Should an Author Start Thinking About Book Promotion?
Many new authors think the answer is either “when the book is done” or “doesn’t the publisher take care of that?”
But unless you are a Glenn Beck or Dan Brown, both of those responses are dead wrong. Read more on when an author should start to think about book promotion →
5 Steps for Using Creative PR to Become an Expert Celebrity
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more on the 5 steps for using creative PR to become an expert celebrity →
The PR Secret that Got Me Coverage in Forbes, Business Week and CNBC – All in One Day
A lot of PR consultants give advice, but how many actually live by it? In talking the talk for my clients, I also like to think I walk the walk.
In promoting my book, Celebritize Yourself, I have my team at EMSI treat me like a client. They help me write and distribute articles that are aimed to promote the book, following the exact process that we perform for our clients. Read more on the PR secret that got me great coverage →
LifeStyle Talk Radio Network, The Frankie Boyer Show, March 30, 2010, Dr. Soram Khalsa, Author
Dr. Soram Khalsa was interview by Frankie Boyer on the LifeStyle Talk Radio Network, The Frankie Boyer Show, March 30, 2010.
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Why Did You Even Write a Book?
I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!
I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless. Read more on why did you even write a book →
Have Consumers Even Heard About Your Book or Business?
Ever feel like you are yelling at the top of your lungs, and no one is listening?
If your book, product or service is not getting the attention that it deserves, you may want to consider some other options. Here at EMSI, we know how to get quality media coverage for your products – we’ve been doing it for twenty years! Read more on getting your books or products the attention they deserve →
Seven PR Secrets for Getting on Talk Radio to Promote Your Book
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more on the seven PR secrets for getting on talk radio →
Why Do We Listen to Movie Critics and How Can You Use That Paradigm in Your Business?
Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more on using the movie review paradigm in your business →
Do You Skip the TV Commercials? You’re Not Alone
Why Getting On the Show Is More Important Than Ever
Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
The advent of Digital Video Recorders (DVRs), often referred to by one of the leading brand names, TIVO, has finally given the viewer a break from the background noise of television advertising. Instead of being screamed at by local car dealers, pitched on the ShamWow or told repeatedly to not squeeze the Charmin, many consumers who subscribe to cable TV these days just zoom past the commercials without ever giving them a second look. Read more on being IN the show, not in the commercial →
How to Get Your Web Site Mentioned on the Air
More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more on using TV and radio interviews to drive traffic to your website →
You Need Publicity For Your Book…Where Do You Start and What Do You Look For?
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. Read more on how to get publicity for your book →
Why Getting Published Will Help Your Business
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
Philadelphia Inquirer, January 14, 2010, Diane Gregg, Author
Diane Gregg, author of “The Hidden Dangers of Soy,” was mentioned in an article in the Philadelphia Inquirer.
KFI-AM, The Bill Handel Afternoon Show, January 12, 2010, David Price, Author
Bill Handel interviewed David Price, author of “The Ignorance of Power”.
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
